I LOVE me some thrift store shopping! If you have the patience and enjoy treasure hunts, you can come up with some fantastic finds! Why am I talking about thrift stores on a business podcast? Because you can do the same thing with your content! We call it content repurposing, and you can get a lot more mileage from one piece of long-form content if you do it. You can also do some pretty cool things by maximizing and re-mixing your short form content, too. Repurposing reduces your overwhelm and t...
Feb 17, 2022•18 min•Season 6Ep. 8
We're back with our first **official** episode of our Season 6 re-launch. Our bonus episode last week gave you the explanation for that. Our earlier episodes of Season 6 laid the groundwork for what we’re talking about today: your content strategy. If you’ve missed those or you need a refresher, you may want to pop back to the beginning of Season 6 to see what you’ve missed. We’ve talked about how to make sure your content strategy is sustainable, and how to narrow in so you’re actually getting ...
Feb 10, 2022•25 min•Season 6Ep. 7
A "bonus" episode that breaks down how 2021 went. Listen in as I go through a month-by-month breakdown of the highlights of what happened personally and professionally, and end the episode talking about what the changes were making at Creative Freedom HQ that were inspired by 2021's ups and downs.
Feb 03, 2022•37 min
It's time for season 6, episode 6 of the creative freedom show! This week we'll be focusing on how to build brand awareness as a creative entrepreneur without sacrificing values that are important to you. How do you do that? ✅ Show up ✅ Give people a reason to pay attention ✅ Collaborate with colleagues Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com . Music licens...
May 28, 2021•31 min•Season 6Ep. 6
A sustainable marketing strategy helps you increase productivity while reducing costs. Adopting a sustainable #marketing strategy helps you improve your brand image and gain a competitive advantage. Though this is true, many entrepreneurs miss out. Why? Burnout. The sad reality for many entrepreneurs. The reason why so many quit or hang up the towel. The reason why creative entrepreneurs can’t continue… creating. But as Peter Drucker put it “The best way to predict the future is to create it,” s...
Apr 14, 2021•36 min•Season 6Ep. 5
The end of Q1 is hot on your heels here in March, so it's a GREAT time to reflect and re-set for the remainder of the year if you've already done your annual planning. OR, you can get your year in gear now and set yourself up to be on track for the rest of 2021. This episode shares 5 tips to help you get your strategic business planning done for the next 12 months - whenever the year begins for you! Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your cont...
Mar 24, 2021•32 min•Season 6Ep. 4
Episode 3 of the Creative Freedom Show! This week we are focused on the top 3 profitable business models for creative entrepreneurs. In this episode we will cover: ✅ Service Based Model ✅ Product-Based Model ✅ Hybrid (Service + Product-Based)
Mar 03, 2021•34 min•Season 6Ep. 3
This week on episode 2 of the Creative Freedom Show, the podcast takes a deep-dive look at Katy and Shania Twain to show you how to carve out your own profitable niche in your industry. BOTH of them came from a musical world that was different than the one they ended up in. It required a little patience and courage to make the jump... and it made all the difference.
Feb 10, 2021•30 min•Season 6Ep. 2
We kick off this season with a look at how to build a business that's true to you. You know... a business that keeps you from selling your soul! How do we do that? T.A.D.A. - An acronym we developed to help you listen to what's really on your heart and bring yourself and your business into alignment (or back into alignment) with what's true for you. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” b...
Jan 27, 2021•35 min•Season 6Ep. 1
This is bonus episode 5 in a series of lessons learned from 25 years as a creative entrepreneur. You're getting 4 big lessons in a single episode. Can ya handle it? President Eisenhower was right: plans are useless, but planning is everything. That said, you can't control the outcome, you can only influence it by what you do and what you choose not to do. Remember, too, that your goal isn't always THE goal, and if you want to achieve it, you need to be consistent. It isn't sexy, but it works. Th...
Feb 19, 2020•25 min•Season 5Ep. 15
This is bonus episode 4 in a series of lessons learned from 25 years as a creative entrepreneur. No one is coming to save you. You're a business owner, and you need to act like one. If you don't like the way the system works, the only way to change it is from the inside. In this episode, I'll take you behind the scenes in my biggest business failure and share examples from Apple, Denise Duffield-Thomas, and Leonie Dawson, to show you why you need to take control of your business and act like a b...
Feb 03, 2020•27 min•Season 5Ep. 14
This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING! At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketin...
Jan 20, 2020•34 min•Season 5Ep. 13
I've been teaching this concept for decades now. I started sharing it when I was in direct sales, but it's no less true today for creative entrepreneurs. In a world where there are lots of people doing things similar to you, the truth is that YOU are the competitive advantage your business relies on most. As the face of your company, you were what your audience is buying into every time they make a buying decision. This week's bonus episode fills in the details and helps you get a handle on it e...
Jan 07, 2020•34 min•Season 5Ep. 12
This is episode one in a special bonus series I've created to share the most important lessons I've learned over the past 25 years. Yep. I've been an online entrepreneur for over 25 years now - back when the World Wide Web was a new-fangled thing and the Internet itself was a young upstart barely old enough to drink. This episode talks about the single most important lesson I've learned in my 25 years online - how your mindset is more important than the mechanics of being a creative entrepreneur...
Dec 25, 2019•29 min•Season 5Ep. 11
I'm going OFF about how the phrase "create epic content" has become synonymous with "if you can't make something that goes viral, then don't do anything at all" - which is a trap that either keeps you stuck on a hamster wheel of content creation in your creative business or paralyzed by perfectionism to the point of doing nothing at all. Instead, I'm going to show you an easy way to share engaging, meaningful content with your audience on the regular on any platform. And you don't even have t...
Dec 04, 2019•23 min•Season 5Ep. 10
As a creative, you've got LOTS of ideas. How do you keep track of them all? Can they even be managed? How do you decide which ideas to pursue, and which ones to table for later (or even give away to someone else)? You're in luck because this week I'm sharing a bunch of tools and resources to help you organize your ideas and get clear on what you're going to move on now, and what can wait. You'll be able to end the distractions and stay foused! Catch the show notes and all the bonus content at Cr...
Nov 20, 2019•30 min•Season 5Ep. 9
You've probably heard the phrase "riches in niches" more times than you care to count. As a creative entrepreneur, finding a niche can feel challenging if you don't solve a "problem" or "pain" with your Great Work. In this episode, I'm stealing a process from the manufacturing world to help you hone in on why clients buy from you and how to find more clients just like them. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com. Musi...
Nov 06, 2019•26 min•Season 5Ep. 8
If you're a heart-centered creative entrepreneur struggling with pricing, there's good news: you don't have to subsist on a survival-level income, and you don't have to price-gouge your clients in order to be successful. There's a middle ground that's profitable and sustainable. Your pricing tells a story, and it's personal. For creative entrepreneurs there is no topic more in need of a mindset shift than pricing. Pricing is more than just materials + time. It's about your pricing mythology, you...
Oct 23, 2019•29 min•Season 5Ep. 7
Just hearing the word “business model” can conjure up spreadsheets, process diagrams, flow charts, and other stress-inducing imagery. But business models don't have to be stressful. Once you figure out your unique business model, you’ll like how sexy the results are: more money, meaning, and impact . More Raving Fans for your work, more freedom, and more time to focus on what’s truly important to you. The best part? It isn’t hard to figure out. This episode shares a simple framework that can wor...
Oct 09, 2019•25 min•Season 5Ep. 6
While it sounds sexy to "make dolla billz in your sleep," there are three huge misconceptions around creating passive revenue in your business. In this episode you'll go behind the scenes and see how I've set up passive revenue streams in my business, and just how "passive" they really are. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com . Music and sound effects licensed under creativecommons.org/licenses/by/3.0/...
Sep 18, 2019•27 min•Season 5Ep. 5
As a creative entrepreneur, having a loyal following means you've got Raving Fans who love your work, support you financially, and you can make great money doing what you love. If they're not loyal, they'll drop you like a hot rock as soon as someone new hits the scene. So how do you build customer loyalty? L.O.V.E. It's an acronym for the 4 actions that draw your audience closer and help you build meaningful, loyal relationships with them. Catch all the bonus content at CreativeFreedomShow.com ...
Sep 04, 2019•26 min•Season 5Ep. 4
One of the things that stops creatives from growing their business is a fear that they don't have the credibility it takes to attract quality clients. This episode shares 5 things anyone can do (starting today) to build their credibility in the market, even if they're brand new and have zero clients. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com . Music and sound effects licensed under creativecommons.org/licenses/by/3.0/...
Aug 21, 2019•26 min•Season 5Ep. 3
Think you're ready to hire a business coach? Before you plunk down your hard-earned cash, make sure you really know what you're getting - and that you're really ready to make the investment. Too many creative entrepreneurs get burned by hiring the wrong person at the wrong time. This episode gives you specifics about the different kinds of business support - including coaching - to help you determine what you really need for your current stage of business growth. Catch all the bonus content at C...
Aug 07, 2019•29 min•Season 5Ep. 2
Branding can be especially challenging for creative entrepreneurs. We're constantly evolving, and depending on your creative type, it might not come easy to you. Heck, even the concept of branding has evolved over the years. This episode gives you some questions to consider, along with how branding has evolved through the centuries – and what it means to you (and your clients) now in its current evolution. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kev...
Jul 24, 2019•27 min•Season 5Ep. 1
Over the past 10 years, I've hosted hundreds of live events. From my basic monthly Accountability Club teleclasses and weekly Facebook Live Q&A's to more complex virtual and in-person events like Creative Freedom Live (Happening in October! Yeah, baby!) If you're thinking about hosting your own events, here are the mistakes and lessons I've learned to help you host a successful event that works for you AND your attendees. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome...
Jul 30, 2018•28 min
This is high season for business conferences and events for creative entrepreneurs. But how do you know whether or not it's really worth it to invest in attending in the first place? In this episode, I provide a simple "equation" that will help you get clarity about which events will be vital and beneficial to your business, and which ones you should skip. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com Licensed under Creative...
Jul 23, 2018•29 min
It's our final episode in our Summer series about underearning, and yet, it's the most important topic of all - getting the support you need to succeed. I bust the "self-made" myth bubble in this episode, because regardless of whether we start at the bottom or not, we all need people to help make our dreams come true. Support is critical. Whether that's your personal environment, or surrounding yourself with the right kind of people, help is a non-negotiable when you're building your Noble Empir...
Jul 16, 2018•31 min
This is one of our most dangerous episodes, because Lisa's talking about shame and what Dr. Brene Brown calls "Unwanted Identities" - and how they can impact your ability to charge higher rates for your work. If you find yourself saying "I'm not (famous person), I could never charge THAT kind of money!" then this episode is for you. This content contains an excerpt from Lisa's program, Overcoming Underearning for Creative Entrepreneurs. Catch all the bonus content at CreativeFreedomShow.com Musi...
Jul 09, 2018•28 min
This is the next logical step after our last episode. Once you get clear that it's time to raise your rates, how, exactly do you go about raising them? Have a listen to this week's episode, where Lisa walks you through a few different approaches, from the basic, Nike approach (just DO it already!) to the "Tuna Can" approach and more. This is the fifth episode in a series about overcoming underearning. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin Ma...
Jul 03, 2018•30 min
Many creative entrepreneurs get emotional when it comes to price increases. So, what if there were an easy, external way to know that it's time to raise your rates? Your wish is our command! This week, Lisa shares 11 external indicators that can help you determine if a price increase is right for your creative business. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com Licensed under Creative Commons: By Attribution 3.0 creative...
Jun 25, 2018•28 min
