Get the 6-step plan to legalize your indie e-commerce site or Etsy shop so you can run your online product business with confidence and avoid the most common legal mistakes of small business e-retailers. You will learn: If you should Incorporate or register your business (refers to L&W episode 6 ) How to do a basic clearance of your business name (L&W episode 10 -- more info coming on trademarks!) What legal statements/information you need on your site ( L&W episode 4 ) for FYI &...
Aug 11, 2018•32 min•Season 1Ep. 19
3 Tips to Find your Authentic Voice with Rosemary Card of Q.Noor Get inspired by runway model-turned-retail CEO Rosemary Card who has successfully launched her own clothing store that empowers and enlightens women. Rosemary shares her story of moving to NYC to model in high fashion at age 16 and her journey of self-discovery and grit in launching her own retail brand of LDS temple dresses without any capital, fashion degree or e-commerce experience. She shares her secrets for connecting to custo...
Jun 15, 2018•53 min•Season 1Ep. 18
Whether you are an influencer/content creator or brand, dig into the 6 terms you must have spelled-out in a good sponsored content contract for an influencer marketing campaign. You will learn: What homework you need to do before you get into influencer marketing Payment/compensation language you want What is a "kill switch" and why you want one How a business DTR (define-the-relationship) can help out with exclusivity negotiations Copyright Ownership and editorial control and why it is KIND OF ...
Jun 08, 2018•32 min•Season 1Ep. 17
You get TWO awesome attorneys dishing on how legal can help your brand stay on-brand and afloat during the highs and lows of modern business. Learn about how intellectual property, good contracts, and good business "marriages" can keep your creative biz safe. You will learn: Where to start and get yourself organized. What is the MOST important thing you should be doing with your contracts (hint -- it is not making paper flowers...I know you are creatives...but you got to stay with me here... How...
May 25, 2018•51 min•Season 1Ep. 16
How does the GDPR apply to an US-based business operating online? Find out in this no-nonsense 5-step guide to getting your online activities compliant before the May 25th deadline. Learn why the GDPR matters to you, even if you are a US-based business and how to avoid paying some of the hefty fines involved with breaching new data and privacy regulations. In this episode, you will learn: how to obtain consent from new email subscribers when and how the GDPR applies to your business how to use y...
May 08, 2018•26 min•Season 1Ep. 15
Learn how to make your podcast legally legit with this digestible info session on trademarks and branding, copyright, using music, having guests, and working with co-hosts. Don't feel overwhelmed as a podcaster or worse -- delay starting or growing your podcast because YOU don't have the tips and tricks to confidently move your business forward. In this episode, you'll learn: how copyrights work with podcasts if you can use commercial music what should a guest release cover how to work out the n...
Apr 20, 2018•25 min•Season 1Ep. 14
Want to know how what a kill fee is? Or how you protect your right to display creative work in your portfolio? This episodes explains the ten most important contract terms that you can't afford NOT to know, no matter what you do as a creative small business owner or indie entrepreneur. Trade those shrugs and nervous signatures for some confidence and listen up to this latest episode of Law and Wit: Creative Counsel for Entrepreneurs. You will learn: What Schwarzenegger would say about contracts ...
Mar 09, 2018•33 min•Season 1Ep. 13
In this episode, Miranda, a maker, adventurer, creative mama, and the blogger behind Live Free Creative Company shares her tips on creating space for creativity and ultimately living a more creative and intentional lifestyle. Miranda explains how a nurse educator became a maker -- then a blogger - and then a content creator for herself and other successful brands. She talks about the giant mindset shifts she had had in embracing “functional minimalism” with her husband and three kids and in bein...
Feb 11, 2018•56 min•Season 1Ep. 12
Mad about copy-cats, rip-offs, and digital thieves? Get some clarity and a step-by-step action guide for handling creative theft. Full show notes available here (including a FREE handout) on brittanyratelle.com/11 In this episode, you will learn about: what is "copying" and what is just "inspired by" how to shift your mindset so that copying affects you LESS the 6-step plan to addressing copyright infringement why flaming someone on your social media channel is not a great gut-reaction PLUS ... ...
Feb 04, 2018•28 min•Season 1Ep. 11
This Intellectual Property 101 tutorial will walk you through the basics in copyrights vs. trademarks and how they most commonly used to protect your original content. Lock these two different tools down so you can go your own IP audit of where you may be leaving some of your original assets on the table. You will learn: what is a copyright? does the (c) symbol mean anything? how do you register a copyright and does it make a difference? what kind of things should you copyright? what is a tradem...
Jan 26, 2018•25 min•Season 1Ep. 10
I know that seems like a bit of SEO stuffing in that title but WOW -- this is a fabulous episode. Noelle, who I happened to know before she shot up the creative corporate ladder, does a big reveal on what it is like to manage a global luxury brand -- actually 5 different brands -- and what the strategy room likes, beautiful cityscapes and all. You will learn about: the 2 things that make a GOOD brand some examples of who is not getting this right -- and why some great examples of authentic and e...
Jan 19, 2018•53 min•Season 1Ep. 9
Tune in for 6 things you can do to elevate your business this year! Whether you are an influencer, digital business owner, graphic designer, photographer, or run a product business with heavy online presence (and frankly who doesn't in 2018??) -- you'll find some nuggets here to be all that you can be -- in 2018. I'll be diving into registering your business as an LLC, what kind of contracts you might need, running your own website audit, some tips for managing a Facebook group, navigating influ...
Jan 05, 2018•28 min•Season 1Ep. 8
Episode 7: Join me in this SPECIAL interview episode of Law & Wit, with the branding boss babe herself -- Alison Faulkner of The Alison Show . Get down with Alison -- the girl who gave herself her own "show" and turned it into a highly engaging (and profitable) personal brand. Alison started as a blogger, creative, maker, and hostess extraordinaire -- throwing female-only dance parties for hundreds of women that sold out in minutes. She has brought all of that energetic storytelling and them...
Dec 15, 2017•54 min•Season 1Ep. 7
Do I need an LLC? This week's episode dives into all things LLC (yeah you know me!) and explains why you need some more sand buckets in your life and your business. You will learn: What is an LLC -- (e.g. too much time has passed and you can't ask someone about for fear you will get all kinds of judg-y eyes) Where should I set one up? hint hint...Google University is NOT a law school...e.g. "I heard Nevada you don't have to pay taxes..." and other lies What if you already have an LLC (I think......
Dec 08, 2017•17 min•Season 1Ep. 6
Boom -- there it is. NEGOTIATION. Whether you love it or hate it or have had your fill because of bedtime book lists that can rival a college syllabus...you can't deny it's a critical skill to have in your entrepreneur toolbox. I dive deep with Paul Leonard, a media broker who wheeled and dealed in more than $7 billion dollars worth of media transactions during the 1990s. He then retired at 39 and has spent the last decade and a half golfing, helli-sking, paragliding, and looking very official i...
Dec 01, 2017•27 min•Season 1Ep. 5
Get the dish on 5 legal docs you MUST have on your website. Don't rely on your web developer to CYA --- find out what you need to do to protect your digital home or storefront. This episode dives into privacy policies, terms of use, copyright statements, ADA, and Federal Trade Commission disclosures. In this episode, you'll learn: the 5 legal docs you NEED to have on your website (see a similar post on this here ) where these legal statements should live who is the FTC and why should you play ni...
Nov 25, 2017•30 min•Season 1Ep. 4
Learn the smart way to grow your team with Ashley Cox of SpourtHr , a HR specialist helping creatives get the help they need to grow their businesses. She dishes on why you shouldn’t hire your best friend’s VA, and why advertising for “must love sprinkles” makes her little HR heart ache.
Nov 17, 2017•43 min•Season 1Ep. 3
Natasha McLean of Canary Jane, an illustrator, coloring book author, blogger and social media consultant shares her creative origin story and how to cultivate confidence and creativity for your business. She shares her three business laws that have helped her develop her successful personal brand and the tips to master any social media in this changing marketplace.
Nov 17, 2017•39 min•Season 1Ep. 2
Welcome to the first episode of Law and Wit: Creative Counsel for Entrepreneurs, with Brittany Ratelle. This podcast helps creative entrepreneurs and influencers confidently grow and scale their modern brands -- navigating the business side of content creation, influencer marketing, social media, e-commerce, and digital products. Brittany, a legal bestie for female entrepreneurs shares legal strategy in a fun and bite-size way so that you can be empowered in your creative business, whether you a...
Nov 15, 2017•13 min•Season 1Ep. 1
