Creative Control - podcast cover

Creative Control

Fast Companywww.fastcompany.com
The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

This talent agency is making room for deaf and disabled creators

According to the World Health Organization, 1 billion people around the world are living with a disability. However, it's safe to say that the majority of them still don't feel seen or adequately represented. It’s something Keely Cat-Wells set out to fix with C Talent, a talent management and consultancy agency working exclusively with deaf and disabled entertainers. As someone living with a disability, Keely wanted to make navigating the creator economy and Hollywood more equitable and inclusiv...

Jun 09, 202236 min

Why inventor Simone Giertz is making products that actually work now

One would think an inventor's job should be identifying a problem and building an innovative solution to fix it. Simone Giertz has been great about the first part but intentionally "shitty" about the second. For most of her career as an inventor and content creator, Simone has been the self-proclaimed "Queen of Shitty Robots" with inventions that were never meant to be anything more than a punchline. But a brain tumor forced her to stop hiding behind her shittiness and realize her dream of creat...

Jun 02, 202246 min

Social media regulation needs to happen—but how?

Rounding out this 3-episode arc of the current state of social media platforms is the question of government regulation. We know social media companies aren't as forthright as they could be about how their platforms work. And we know social media has fundamentally impacted politics and our health. So what's the government doing about social media? Top executives across Meta, Twitter, TikTok, YouTube, and Snap have all been grilled on Capitol Hill. Lawmakers have introduced bills that try to take...

May 26, 202248 min

Inside the push to make social media less addictive

Does this sound familiar? You open Instagram or TikTok to kill some time, and the next thing you know, your eyes are dried out and your thumb feels like it’s about to fall off. It’s only then you realize how long you’ve been scrolling. For most of us, spending sometimes hours on social media leaves us a little achy but mainly just feeling guilty for having wasted a chunk of our day. But for some people, getting sucked into social media like that can have a major impact on their mental health. In...

May 19, 202239 min

What we know (and don't) about social media algorithms

It feels strange to think back to a time when we weren’t so concerned with social media algorithms. For years, we accepted this idea that algorithms were there to serve us more of what we love online. Which is true…to a certain degree. Since 2016, that rosier depiction of algorithms has completely disintegrated. Now when we talk about algorithms, we’re talking about issues like mental health, addiction, political interference, and government regulation. I wanted to get a better understanding of ...

May 12, 202240 min

Lilly Singh wants you to be a triangle

When Lilly Singh started her YouTube channel in 2010, she was all about the hustle, which led to a number of opportunities including acting roles and a late-night talk show. But in that hustling, Lilly admits her value system got out of whack. She was so focused on accolades and awards that she never thought to tie her value to things like mental health or self-growth. But now she's turning it around—and she’s encouraging us all to do the same in her new book “Be a Triangle.” In this episode, Li...

May 05, 202234 min

How a Silicon Valley engineer-turned-creator is pushing back against hustle culture

Last week I discussed burnout with therapist Kati Morton and got into the nuts and bolts of what happens in our brains when we experience burnout and how to recover from it. But I also wanted to get the perspective of a content creator. Mayuko Inoue is a software engineer who's worked for Intuit, Patreon, and Netflix. But she left her stabile career behind to become a full-time creator in 2020. So I wanted to unpack burnout with a creator who jumped out of one fire in working tech and into a com...

Apr 21, 202230 min

Burnout is getting worse—but recovery won't take as long as you think

Before the World Health Organization officially recognized burnout as a syndrome in 2019, there was already a mounting wave of high-profile creators speaking out against what they felt as pressure from platforms to consistently churn out content or their channels would suffer. And, unsurprisingly, the past two years have only made burnout worse. But therapist and content creator Kati Morton explains the small (and unconventional) changes you can make to put out the fire.

Apr 14, 202228 min

Emma Chamberlain on taking a coffee break from YouTube

Since starting her channel in 2017, Emma Chamberlain has amassed more than 11 million YouTube subscribers, in large part because of her wry comedic tone and signature lo-fi editing style. Not being overproduced in both the look and content of her vlogs made Emma more relatable to an audience that increasingly has favored content creators removing the literal and proverbial filters from their lives. And part of Chamberlain being so candid has been admitting to her audience (and herself) that she ...

Apr 07, 202243 min

Should your doctor be an influencer?

Doctors are taking to platforms like TikTok and Twitter to make medicine less of a mystery for people—and becoming celebrities along the way. But the ethics here are in a very grey area. We’ve seen how misinformation can run rampant on social media. And we’ve also seen that it doesn’t take much for anyone to gain a following online. So I wanted to explore this to get a better understanding of what it means when your doctor becomes an influencer.

Mar 31, 202242 min

Patreon CEO Jack Conte on the creative middle class

As the cofounder and CEO of Patreon (and a creator himself), Jack Conte’s whole mission has been helping creators make a stable living. Patreon allows creators to charge monthly or annual subscription fees for access to their content. And since the company started nine years ago, it’s paid out $3.5 billion to more than 250,000 creators. Patreon itself was recently valued at $4 billion, so clearly Jack was on to something. But knowing how much the creator economy has evolved, how is Patreon think...

Mar 24, 202240 min

This company is investing $1 billion in your favorite YouTube creators

Spotter buys YouTubers’s back catalogs in exchange for capital to grow their businesses—and the company recently announced plans to invest $1 billion in creators. CEO Aaron DeBevoise explains who’s getting a cut, the possibility of expanding to TikTok, and how changes to YouTube could impact Spotter.

Mar 17, 202234 min

Why copyright law is out of step with dancers in the digital age

When you think about things having a copyright, what probably comes to mind are movies, music, and books—but what about dance moves? Historically, copyrighting choreography favors artists working in more traditional forms like ballet or modern dance, while choreography in videos games, music videos, and social media have remained in copyright law's blindspot. But, as we explore in this episode, hopefully not for much longer.

Mar 10, 202232 min

How NCAA athletes are navigating the Wild West of "NIL" deals

In the first episode of Fast Company's new podcast Creative Control, host KC Ifeanyi dives into the tangled history of the NCAA and collegiate athletes being able to earn money from their name, image, and likeness. The new policy has been a long time coming for athletes in the NCAA who can now score brand deals and monetize their social media. But the rules here are still very fragmented. So how are athletes navigating this new era?

Mar 03, 202225 min

Introducing Creative Control

Fast Company's new podcast Creative Control is taking a deep dive into the forces shaping the creator economy, and what it means for its future. Creative Control premieres next week, and be sure to subscribe to the podcast so you don’t miss new episodes every Thursday.

Feb 24, 20221 minSeason 6Ep. 1

CC Flashback: Jackie Aina

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our very first season of Creative Conversation in 2018 with YouTube beauty guru Jackie Aina.

Feb 17, 202232 min

CC Flashback: Wayne Brady

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our forth season of Creative Conversation in 2021 with legendary actor Wayne Brady.

Feb 10, 202256 min

CC Flashback: Saweetie

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2020 with viral rapper Saweetie.

Feb 03, 202241 min

CC Flashback: Paul Scheer

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2018 with celebrated actor Paul Scheer.

Jan 27, 202242 min

CC Flashback: Carrie Coon

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2018 with powerhouse actor Carrie Coon.

Jan 20, 202239 min

CC Flashback: David Sedaris

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2018 with celebrated author David Sedaris.

Jan 13, 202236 min

CC Flashback: Regina Hall

We’re gearing up for a brand new podcast on the creator economy! So in the meantime, check out this past interview from our first season of Creative Conversation in 2018 with legendary actor Regina Hall.

Jan 06, 202234 min

New Year's Special - Reflecting on 2021

Today we have a special holiday episode where KC chatted with World Changing Ideas Host Talib Visram and The New Way We Work Host Kate Davis to reflect on the past year here at Fast Company and to share some of their New Year's resolutions.

Dec 27, 202131 min

Tracy Oliver's recipe for comedy gold: Big, brash, and Black

Tracy Oliver has made it a point in her career as a film and TV producer and writer to center her work around Black women—but, most importantly, Black women who are allowed to be more than just savior figures or martyrs of Black trauma. From the box office hit Girls Trip to her latest show Harlem, Tracy creates worlds where Black women can be ridiculous, gross, lighthearted—they can just be human. In our conversation, Tracy explains the importance of basing your work around what you want to see ...

Dec 16, 202129 min

Adam McKay on creating comedy in chaos

How can you make satire of reality when reality itself is stranger than fiction? And when reality feels flat-out depressing, is anyone in the mood to laugh? It’s what writer and director Adam McKay was thinking about while making Don’t Look Up. Adam’s latest film stars Leonardo DiCaprio and Jennifer Lawrence as a pair of astronomers who are desperately trying to alert the world that a comet is about to end life on Earth as we know it—“trying” being the operative word here. In our conversation, A...

Dec 09, 202131 min

Kenny G's creativity starts with trust (and a lot of practice)

Kenny G is one of those artists you love, hate, or just allow to quietly exist in the background of your life, like so much of his smooth jazz has done over his 40-year career. Even if you don't like Kenny G's take on jazz, you can't deny he's an incredibly skilled musician who, even after decades of playing the saxophone, stays in the mindset of a neophyte. In our conversation, Kenny explains how trusting his ideas and a relentless pursuit of perfection fuels his creativity and success.

Dec 02, 202131 min

John Cho is simplifying his creativity—and you should too

John Cho is at a point in his career where he can be intentional with what projects he chooses. And his intention for his latest project was to push himself like no other role has done before. John stars as Spike Spiegel in Netflix's adaptation of the beloved anime Cowboy Bebop—and the role took him to the brink of both his creativity and his body. In our conversation, John explains the clarity he found while nursing an on-set injury, the acting advice that changed his perspective, and how he's ...

Nov 18, 202126 min
For the best experience, listen in Metacast app for iOS or Android