Building a Mission-driven Business: Gina Bianchini

In this episode of our Creative Confidence Series, IDEO U Dean Suzanne Gibbs Howard speaks with Mighty Networks CEO and Founder Gina Bianchini about how to launch and lead a business when the future of that business is yet to be defined. Gina shares the story of how she spotted the market opportunity for Mighty Networks, built the business through experimentation and co-creation with the community, and continues to lead her team to push the boundaries of innovation. Want to learn more about matching market needs with business ideas and creating a blueprint to create, capture, and deliver value? Check out our online course Designing a Business: ideo.to/F8VPqU