Developing a Growth Marketing Strategy with Dev Basu
May 25, 2021•29 min•Ep. 40
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Episode description
"It's actually easy to be cheap and it's easy to be a generalist. It's relatively hard to be narrow because you have to take that leap of faith and suspend your disbelief that you'll be pigeonholed into only working with a specific kind of client or selling a specific kind of product" - Dev Basu
The finer details of this episode
- What is Powered by Search? How does it help businesses and agencies?
- Why is narrowing your niche an important first step?
- Common mistakes business/agencies make
- How positioning affects pricing and perceived value
Episode resources
- Summit CPA website - www.summitcpa.net
- Email us with questions - vcfo@summitcpa.net
- Tweet Dev - www.twitter.com/devbasu
- Powered by Search - www.poweredbysearch.com
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