Creating Structure Podcast #9, Brian Fraley, Fraley Construction Marketing, Heavy Construction Marketing Content Specialist

Welcome to another episode of the Creating Structure Podcast! It's a pleasure to welcome Brian Fraley of Fraley Construction Marketing to the show. Brian is an experienced marketing executive, business owner, and veteran of the construction industry with a specific focus in Heavy Construction. But hold on! Like many past episodes we discuss a broad range of relevant topics related to construction, engineering, family business legacy, working for a business, starting a business, how to drive value, social media effectiveness, and more. I hope you'll listen to the entire podcast. We love your feedback. Please provide us with inputs!

Topis include:

• Brian's background.
• Working initially for his father's marketing business.
• Growing up in a disciplined household.
• His family's roots dating back to his great-grandfather starting a heavy construction business in 1927
• Working as a Marketing Director for a Civil Engineering Company.
• Working as Marketing Director for APC.
• The difference between public work and private work contracts.
• How he and his former employer navigated through the 2007 crash.
• Starting a business in 2014
• How we provide value to clients.
• Social media marketing platforms; what is working; what is not; observations.
• Digital marketing vs. Print.
• Niche.
• Focus.
• Inbound vs. Outbound marketing.
• Content Marketing.
• Great wrap up you won't want to miss focused on mindset shift in providing value, informing clients, content creation, awareness.
• and more!

Brian's Information:
LinkedIn Personal:  https://www.linkedin.com/in/brianmfraley/
LinkedIn Company: https://www.linkedin.com/company/fraley-construction-marketing/
Company Website: https://fraleyconstructionmarketing.com/
Check them out on Facebook: Fraley Construction Marketing
Instagram: @Fraleycm

Host:

Company: https://www.wheatonsprague.com
Blog: https://johnlwheaton.com/
LinkedIn: https://www.linkedin.com/in/john-wheaton-pe-leed-ap-0694886
Twitter: @JohnLWheaton1
Instagram: @JohnLWheaton1
Wheaton Sprague is also on  Twitter, Instagram and Facebook @wheatonsprague