I interviewed Marques Brownlee (MKBHD) about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei We also discussed Marques’ influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he’s launching with Ridge, and Marques’ process for making videos that get millions of views like Using Apple Vision Pro, Driving Tesla Cybertruck, and Revie...
Apr 25, 2024•58 min
I interviewed Dan Mace — the award winning director hired by MrBeast and Casey Neistat. The 3 time Cannes Lions award winning director left his career behind when casey asked DanMace to leave his career and come work for 368 — Neistat’s creator startup. 4 years later MrBeast did the same, hiring Dan as the Chief Creative Officer for BeastPhilanthropy. In our interview, Dan breaks down what he learned from both Casey and MrBeast, his 4-step process for viral videos, and the brand new Bru Bar. Sub...
Apr 19, 2024•1 hr 12 min
I interviewed Jimmy Donaldson aka MrBeast about how to grow on YouTube, his creative process, and I even asked Jimmy to roast his own videos so you can learn how to improve. During this interview, Jimmy also discussed Feastables, ideas he rejected, what really happens on shoot days, his biggest arguments with his team, and how the Beast team comes up with videos that get hundreds of millions of views like Squid Game in Real Life, $1 vs $500,000 Plane Ticket, and I Spent 50 Hours Buried Alive. Sp...
Apr 10, 2024•35 min
I interviewed Cleo Abram about how she went from a journalist at Vox to a YouTuber with over 2 million subscribers. After 5 years as a journalist at Vox, Cleo Abram made the jump to solo-creator in 2022 with the launch of her show Huge If True and making videos with NASA, MKBHD and Boston Dynamics. The ‘optimistic tech explainers’ explore everything from NASA’s supersonic planes to Formula 1, artificial wombs, quantum computers, and electric cars. Thank you to Firebrand Media for filming this ep...
Mar 22, 2024•53 min
I interviewed Dude Perfect about how they went from trick shots at Texas A&M to planning a $100M Dude Perfect World, new streaming app, toys in Walmart, and more. The group of Tyler Toney, Garrett Hilbert, Cody Jones and twins Coby and Cory Cotton have come a long way. In their first interview in years, the group opens up about their biggest fights, turning down brand deals, launching their Overtime show, the new Dude Perfect Streaming app, and their most popular videos like Gym Stereotypes,...
Feb 27, 2024•32 min
I interviewed Bryce Hall, known as TikTok’s “bad boy.” But there’s much more to his story. He’s a master of social media with 33M total followers, but Hall’s had his share of controversies too. He opened up about the rise and fall of Sway Boys, his friendship with Josh Richards, and his break up with Addison Rae. Chapters 00:00 - 1:31- Who Is Bryce Hall? 1:31 - 4:39 Bryce vs. Austin McBroom 4:39 - 6:21 Controversies & Paparazzi 6:21 - 8:40 Start Of Sway House 8:40 - 12:46 Making Money On Soc...
Jan 19, 2024•56 min
I sat down with Dream for one of his first interviews without his mask. We talked about his face reveal, how he grew to 30 million subscribers faster than MrBeast, rejecting $550,000, and whether he's risking it all by going into music. Chapters: 00:00 - 01:41 Who's Dream?01:42 - 04:35 Reflecting on Face Reveal04:36 - 05:16 Getting More Personal05:17 - 08:17 What Caused Change in Views?08:18 - 12:33 Strategy for 30M Subscribers in 2 Years12:34 - 14:43 Rise of Faceless YT Channels?14:44 - 23:44 D...
Nov 30, 2023•43 min
I interviewed Anthony Padilla and Ian Hecox, the co-founders of Smosh who recently bought back their historic YouTube channel after 12 years. In 2011, Anthony Padilla and Ian Hecox were one of the first to sell a YouTube channel long before the likes of MrBeast started on YouTube. 12 years later, they’ve become the first to buy a channel back. We discussed Smosh’s evolution from sketch comedy to a production power house with over 35 employees, 5 channels, and 45 million combined subscribers. We ...
Oct 25, 2023•2 hr 9 min
Before hitting 100,000 subscribers, Matthew Beem had taken out $60,000 in loans to fund his YouTube dreams. He customized cars for MrBeast, Logan Paul, Faze Clan, and more. But for Beem, it was never about the money. Two years later Beem's bet seems to have paid off — with 4.75 million subscribers and uploads routinely topping 2 million views. In today's interview we discuss the risks of Beem’s all-in approach, how he stood out in the challenge genre, and his top retention tips for creators. Cha...
Sep 19, 2023•34 min
I interviewed Jay Alto who’s worked with MrBeast, Ryan Trahan, Colin and Samir, and more.Jay is a master of thumbnails, creativity, and now has a YouTube channel of his own. In our conversation, Jay breaks down the 4 elements of a great thumbnail, how to find better ideas, and the weeks of prep-work that go into a Ryan Trahan video. Plus he roasts some of YouTube’s best and worst thumbnails, from Mark Rober to MrBeast to my interview with Logan Paul. Chapters: 00:00 - 0:36: Who is Jay Alto 00:37...
Aug 24, 2023•22 min
I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when it makes sense to hire a team vs not, how to script your next YouTube video, and what it's like working with Terry Crews, winning money from MrBeast (a...
Aug 02, 2023•51 min
Before there was MrBeast there was Liza Koshy. She was one of the world's fastest-growing YouTubers and Viners, growing a fanbase well beyond 25 million subscribers. Her videos have over 2.6 billion views, but then she stopped uploading. So what happened to Liza Koshy? In this interview, I asked Liza why she left when she was on top of YouTube, what it was like hosting the Met Gala, voice acting in the new Transformers movie, and how she's applying all her skills as a host, actress, and director...
Jul 18, 2023•48 min
I interviewed Tana Mongeau who won Creator of the Year over MrBeast, Emma Chamberlain and David Dobrik at the Streamy Awards and has amassed over 5 million subscribers, an eight-figure empire, an OnlyFans agency, and products like Dizzy and Tanabis. But what's most impressive is that she's done this all after bouncing back from moments like TanaCon (her rival event to VidCon which featured Casey Neistat and Shane Dawson as speakers) and her wedding to Jake Paul. So does her comeback prove that T...
Jul 11, 2023•34 min
I interviewed Terry Crews about how he broke into Hollywood, changed YouTube with his Old Spice videos, and using deepfakes and AI to make videos after he's gone. Timestamps: 00:00 - 01:10 Meet Terry Crews 01:11 - 01:51 Presented by HubSpot 01:52 - 05:25 Terry predicted this 25 years ago 05:26 - 06:48 Using NFL To build portfolio in...art? 06:49 - 08:11 Toy Story ruined Terry's animation career 08:12 - 12:57 Arnold Schwarzenegger story 12:58 - 16:05 Preparing for famous White Chicks role 16:06 -...
Jun 28, 2023•44 min
I interviewed Danny Duncan who is one of YouTube’s wildest creators — but he’s also one of the smartest. Years before MrBeast launched Beast Burger or Feastables and Logan Paul and KSI sold out stores with Prime, Duncan was crashing Zumiez’s website and selling out Tilly’s and Spencers with his popular merch line Virginity Rocks.Danny Duncan shared untold stories about his early years (like living with Chris Chann in LA, working with Jason Lee of My Name is Earl), all the businesses he’s started...
Jun 14, 2023•1 hr 2 min
Paddy Galloway has worked with the biggest YouTube creators in the world like MrBeast, Ryan Trahan, Noah Kagan, Airrack, Jesser and more. He's also made video essays about how Peter McKinnon, Mark Rober, SSSniperwolf and many on how MrBeast himself (aka Jimmy Donaldson) became successful. In this interview, we spoke about how to grow a YouTube channel, how to start a YouTube channel, Shorts, monetization and the future of YouTube. Timestamps: (00:00 - 00:40) Intro (00:41 - 02:07) Working with Mr...
Apr 02, 2023•19 min
I interviewed Hayden Hillier-Smith, who is the unseen force behind Logan Paul and the 5 billion views on his YouTube channel. In the process, he helped redefine what it means to be an editor on YouTube and shares some of his best lessons and stories for creators are editing their own videos or trying to bring on an editor. Today, Hayden Hillier-Smith co-hosts a podcast with Jordan Orme called The Editing Podcast where he's had guests such as Ryan Trahan and Colin and Samir and he's also edited f...
Mar 07, 2023•25 min
I answer your questions after 8 years working inside YouTube & Instagram. Here’s our top questions from last week with timestamps below. How do you stand out on Instagram in 2023 | (00:54) What’s Instagram’s new “Broadcast” feature | (03:08) Should you pay for Meta Verified? Was that a good move? | (06:26) How to improve your YouTube Shorts? What do payouts look like? | (12:10) What YouTube’s new CEO mean for creators? | (18:31) Is “How To” content dead? | (24:48) If you have a question for ...
Feb 28, 2023•29 min
How did Peter McKinnon turn $0.55 into 5.5 million subscribers on YouTube? In this episode, Peter talked about: Which jobs can prepare you for a career as a creator Why he quit his job when he only made $0.55 on YouTube How he stood out in a saturated niche What he learned about filmmaking from Casey Neistat And more. I’ve been excited to share this one for a while, enjoy! Follow me on: YouTube TikTok LinkedIn Twitter Instagram...
Jan 29, 2023•16 min
In this week’s Creator Office Hours, I answer your questions after 8 years working inside YouTube & Instagram. Questions include: Why are your Instagram views dropping and is IG actually dying? (01:18) How will AI tools like ChatGPT impact creators and what are the best ways to use it to help your creative process? (06:30) Finally, when’s the “right” time to quit your day job to become a creator and how can you best prepare? (10:22) Buckle up, these answers probably aren’t what you’d expect....
Jan 17, 2023•17 min•Season 1Ep. 3
Nas Daily is one of the best storytellers on YouTube today - and in this interview, he shares his creative process step-by-step like never before. With over 40M followers across YouTube and Facebook, Nas Daily aka Nuseir Yassin has uses his platform to tell stories that mainstream media companies like Vox and CNN aren't always covering. His secret? Great copywriting. Even as someone who didn't speak English growing up, Nuseir Yassin now gets billions of views because of the way he brainstorms, s...
Jan 17, 2023•18 min
Born in 1966, Jordan Matter is the world's oldest YouTuber to cross 10 million subscribers. In a field dominated by people half his age, Jordan Matter calls himself the oldest YouTube creator with over 10,000,000 subscribers and may just be the Tom Brady of YouTube. In my interview with Matter, we spoke about everything from how to collaborate with huge creators like Charli D’Amelio and Addison Rae, sourcing ideas from his community for his popular formats like the 10 Minute Photo Challenge, and...
Jan 17, 2023•12 min•Season 1Ep. 1
Ex-YouTube & Instagram employee Jon Youshaei takes you inside the Creator Economy with guests Logan Paul, Paris Hilton, Jason Derulo, Jake Paul, George Lopez & more. After working at YouTube & Instagram for 8 years and writing for Forbes, Jon shares how to build a career as a creator, improve your creative process, and stay ahead of content trends. Follow me on: YouTube TikTok LinkedIn Twitter Instagram...
Jan 10, 2023•2 min
