Liz is an artist and designer who loves creating artwork for products like greeting cards, fabric, and wallpaper. She regularly licences her art to companies who sell her designs around the world, and loves helping other creatives find their style and sell their work through licensing and print-on-demand. 🎙️ What we cover in this episode: - What is art licensing - Art licensing contracts - The impact of AI on the art licensing industry and it’s future - Building your portfolio for art licensing...
Sep 16, 2024•36 min•Ep. 86
Megan Roy is an illustrator, author, and surface designer based in Los Angeles. She's known for her clever concepts and use of texture to bring energy, excitement, and a little bit of grit to everything she touches. Her published works include the upcoming children's book Can You Do This? and The Endless Art Challenge Deck : a never-ending inspiration generator and creativity booster for artists of all skill levels. Her work can be found on greeting cards, tour merch, books, murals, puzzles, pho...
Sep 02, 2024•21 min•Ep. 85
In this episode, we dive deep into the world of YouTube content creation with lifestyle content creator, Lauren Norris. From viral videos to brand partnerships, Lauren shares invaluable insights and practical tips for aspiring content creators looking to turn their passion into a thriving business. Join us as we debunk common myths, discuss the realities of monetization, and empower you to pursue your creative dreams on YouTube. Links from this episode: Watch Lauren’s YouTube creator series Foll...
Aug 26, 2024•36 min•Ep. 84
In this episode as we delve into the world of messaging, clarity and brand personality with Ellie Kime, a copywriter who helps creative business owners feel confident talking about what they love to do. Discover how to infuse your business with authenticity and personality while navigating the intricacies of brand identity and creative business life. In this episode, we discuss: Uncovering the essence of your personal brand Overcoming imposter syndrome and embracing authenticity The journey from...
Aug 19, 2024•40 min•Ep. 82
Join me for a lively conversation with Alice Loveday, Creative Director of Loveday Social, as we dive into the world of video content creation for creative businesses. Discover how to infuse personality and brand values into your marketing content to make it enjoyable and engaging. From leveraging Instagram stories for authentic behind-the-scenes moments to exploring the magic of stop motion animation, this episode is packed with practical tips and inspiration to help you level up your content g...
Aug 12, 2024•37 min•Ep. 82
This week I'm diving into the episode archives and pulling out one of my favourite chats on the podcast yet, where I got the opportunity to interview the author of More Sales Please, Sara Dalrymple! Learn how to make sales feel less intimidating and more enjoyable, and discover practical tips for promoting yourself and your creative business with confidence. About Sara Sara has 20 years of sales and marketing experience and has helped hundreds of creatives, coaches and consultants achieve long l...
Aug 05, 2024•37 min•Ep. 81
Welcome to the summer season finale! In this episode, I dive into the concept of passive and semi-passive revenue and explore how small and creative business owners can develop these additional revenue streams to boost their income. what we'll cover: What is Passive and Semi-Passive Revenue? I break down and define what passive revenue is, sharing examples of streams I've developed in my own creative business and how they work for me. Benefits of Passive Revenue: Learn tips on how to get started...
Jul 29, 2024•26 min•Ep. 80
In this episode, I chat with creative consultant Rachel Waring about how you can become the Art Director of your own brand as a small or creative business owner. Rachel works with small business owners to find the perfect balance of creativity and strategy in their brands, and today, she shares tips on shifting your mindset to look at the bigger picture and take aligned actions toward your creative business goals. What we cover: What is an Art Director? Rachel explains the role of an art directo...
Jul 22, 2024•46 min•Ep. 79
In this episode, I'm sharing my favourite summer books and beach reads that are perfect for creative business owners. These books are all about helping you step back, relax, and do some big-picture planning for your business while enjoying your summer break; so that you can use the slower summer months to help you plan, strategize, and get clarity ahead of the busy sales season! Links from this episode Watch this episode on Patreon! The Artist Way by Julia Cameron Walking in This World by Julia ...
Jul 15, 2024•20 min•Ep. 78
In this episode, I chat with the amazing Aiza Cheung of Studio Coya and we dive into all things branding and brand identity. We debunk some common misconceptions about branding and talk about the role of a brand strategist in building or revamping a brand identity. Aiza also shares some of the most common mistakes she sees people making with their brand visuals and how you can avoid them. what we cover: What is a Brand Identity?: Aiza helps us understand what a brand identity really is, beyond j...
Jul 08, 2024•35 min•Ep. 77
Paywalled content is an excellent way for creatives to monetize their work, ensuring they are fairly compensated while continuing to provide value to their audience. In this episode I break down various platforms that creatives can use to host their paywalled content, including Patreon, Substack, YouTube, Instagram paid subscriptions, and Squarespace and how to know when it’s the right time to launch your own subscription community! Links from this episode Join my Patreon community Create your o...
Jul 01, 2024•28 min•Ep. 76
I sit down with social media and small biz expert Laura Jane Barnes ( @heyitslaurajane on Instagram) to tackle the many myths and misconceptions about the Instagram algorithm that have been circulating within the creative community. Laura clarifies the true purpose of the Instagram algorithm, how it actually works, and offers practical tips on how creative business owners can use this understanding to their advantage. We also explore how user behaviour on Instagram has evolved, why growing your ...
Jun 24, 2024•38 min•Ep. 75
Want to know the one action to dramatically boost your Instagram engagement? In this episode, we dive into the crucial topic of Instagram engagement and uncover the one action you might be overlooking that could dramatically boost your engagement and reach. I’ll share my personal experience of how following this simple strategy significantly boosted my engagement rate and why it can work for you too. By the end of the episode, you'll have a clear understanding of how to calculate your own engage...
Jun 17, 2024•18 min•Ep. 74
If you're a creative business owner or an artist considering publishing your own book, this episode is for you! We'll break down what Amazon KDP is, how it works, and the types of books you can publish. You'll learn why many creatives are choosing KDP over traditional publishing, including the benefits of complete creative control, flexible timelines, and higher royalty rates. We'll also explore how self-publishing on Amazon KDP can benefit your creative business by generating passive income and...
Jun 10, 2024•16 min•Ep. 73
In this episode of "Create Your Way," we dive into the world of email newsletters and the importance of building an email list for creative business owners. Discover the numerous benefits of nurturing your audience through targeted email marketing and how owning your email list gives you direct access to your followers without relying on social media algorithms. Plus, don't miss out on the exclusive offer for Flodesk , the email client I use to manage my list, for a free trial and 50% off your f...
Jun 03, 2024•16 min•Ep. 72
Feeling creatively blocked or burned out as a creative business owner? In this episode, I share some practical steps to plan a creative reset at the end of the month to reboot your creativity. Whether you’re facing burnout or simply need a boost of inspiration, this episode offers actionable tips to help you overcome creative blocks and refresh your creative energy ahead of a new month! Links from this episode Join the Spark Squad on Patreon Watch the video podcast episodes for Create Your Way g...
May 27, 2024•22 min•Ep. 71
In this solo episode, I dive into the potential of Chat GPT for creative business owners. I share four ways I use this AI tool to streamline my workflow and enhance my business, from content planning and copy editing to crafting compelling sales messages and optimising SEO. I'll also share my personal tips and tricks for getting the best responses from Chat GPT. Whether you're new to AI or looking to refine your approach, this episode is packed with actionable tips to help you make the most of C...
May 20, 2024•33 min•Ep. 70
In this episode, we dive deep into the world of YouTube content creation with lifestyle content creator, Lauren Norris. From viral videos to brand partnerships, Lauren shares invaluable insights and practical tips for aspiring content creators looking to turn their passion into a thriving business. Join us as we debunk common myths, discuss the realities of monetization, and empower you to pursue your creative dreams on YouTube. Links from this episode: Watch Lauren’s YouTube creator series Foll...
May 13, 2024•36 min•Ep. 69
Join me for a lively conversation with Alice Loveday, Creative Director of Loveday Social, as we dive into the world of video content creation for creative businesses. Discover how to infuse personality and brand values into your marketing content to make it enjoyable and engaging. From leveraging Instagram stories for authentic behind-the-scenes moments to exploring the magic of stop motion animation, this episode is packed with practical tips and inspiration to help you level up your content g...
May 06, 2024•37 min•Ep. 68
In this episode, mindset and manifestation coach Chloe Slade shares practical insights on how to bridge the gap between where you are now and where you want to be. She emphasises the importance of aligning thoughts, feelings, actions, and beliefs to manifest desired outcomes, debunking misconceptions about manifestation along the way. In this episode, we discuss: Understanding the manifestation gap and the role of action and belief in achieving desired results. Practical approaches to manifestat...
Apr 01, 2024•45 min•Ep. 67
In this episode as we delve into the world of messaging clarity and brand personality with Ellie Kime, a copywriter who helps creative business owners feel confident talking about what they love to do. Discover how to infuse your business with authenticity and personality while navigating the intricacies of brand identity and creative business life. In this episode, we discuss: Uncovering the essence of your personal brand Overcoming imposter syndrome and embracing authenticity The journey from ...
Mar 25, 2024•40 min•Ep. 66
In this episode we dive into the world of sales with bestselling author Sara Dalrymple. Learn how to make sales feel less intimidating and more enjoyable, and discover practical tips for promoting yourself and your creative business with confidence. About Sara Sara has 20 years of sales and marketing experience and has helped hundreds of creatives, coaches and consultants achieve long lasting success in their industries. Her bestselling book More Sales Please breaks down the steps to confident, ...
Mar 18, 2024•40 min•Ep. 65
Join me as I share my vision for this new era and how we'll be diving deeper into personal development, creativity, and pursuing your dreams. Tune in to discover what's in store for this inspiring journey ahead! In this episode I’ll be covering: The transition from "Fill Up Your Cup" to "Create Your Way" podcast and the exciting new direction we're taking. The mission of "Create Your Way" to put the personal back in personal development and the dreaminess back in following your dreams! Join the ...
Mar 08, 2024•5 min•Ep. 64
Join me as we dive into the topic of pivoting! In this episode, I'll be sharing my thoughts on embracing change, recognizing when it's time to pivot, and how to navigate the process with confidence. Plus, I'll be revealing the key questions I ask myself whenever I feel the urge to pivot in my creative journey. In this episode, I'll be covering: Exploring the concept of pivoting and reframing it as a positive force for growth. Sharing personal experiences of pivoting in my creative journey. Provi...
Mar 01, 2024•24 min•Ep. 63
I'm diving into actionable tips to help you feel more confident showing up on social media. Building upon the inspiration from last week's episode, where I shared my personal journey of growing my audience on Instagram to over 300K, this episode is all about practical steps to overcome the common hurdle of feeling unprepared or lacking confidence to show up online. In this episode, I'll be covering: Utilising B-roll videos to showcase your work without the pressure of talking to the camera. Doin...
Feb 23, 2024•26 min•Ep. 62
In this episode, I share the five key strategies that propelled my online community growth over the past nine years, offering valuable insights for anyone looking to pursue their dreams online. From overcoming imposter syndrome to finding my unique voice, I reveal the things that helped me grow an engaged community on instagram and make doing what I love my full time job. I share parts of my online origin story that I have never revealed before and get honest about the ups and downs of building ...
Feb 16, 2024•46 min•Ep. 61
I'm sharing 7 fun and imaginative date ideas to help you reconnect with your artistic side. From photography walks to museum visits, these creative outings are perfect for nurturing your inner artist and exploring new avenues of self-expression. Tune in for inspiration and practical tips to infuse more creativity into your life and reignite your passion for artistic exploration. In this episode: Read the Artist’s Way by Julia Cameron Explore creative courses on Domestika Join the community Subsc...
Feb 09, 2024•23 min•Ep. 60
Unlock the secrets to discovering and stepping into your purpose with JJ DiGeronimo! In this insightful episode, we explore the common blocks hindering purpose-finding journeys and dive into purpose-driven goal setting for the new year. JJ shares practical advice on gaining clarity and raising your energy to align with your life's work. Join us for a transformative conversation on shifting your mindset from 'life happening to me' to 'life happening for me.' In this episode: Find out more about J...
Feb 02, 2024•29 min•Ep. 59
Joelle shares her incredible journey from a ballet dancer facing a career-ending injury to rebuilding her life through psychology. We delve into the question: Can we really change our thinking, or is mindset fixed? Discover common barriers to mindset change and practical steps to overcome them. For those with big dreams hindered by mindset blocks, Joelle provides insights on fostering resilience and embracing growth. Plus, learn quick and effective mindset shifts you can implement in the moment....
Jan 26, 2024•33 min•Ep. 58
Career and leadership coach, Laura Ogilvie-Jones is back to share all her best tips for new year goal setting. If you have never had much success with the traditional list of New Year Do’s and Don’ts style Resolutions, then this episode is for you! Laura shares how to set goals from a place of feeling, that are aligned with your values and how you can start taking small steps now to make the big changes you desire in life this year! In this episode: Learn more about Laura Listen to Laura’s previ...
Jan 19, 2024•31 min•Season 5Ep. 2
