Create Tomorrow host Cassandra Napoli invites founder of SkinSeries Rosie Broadhead and WGSN foresight lead Martina Rocca to discuss the intersection of wellness and textiles. As consumer priorities are shifting towards health and wellbeing in their clothing choices, find out how biomaterials in fashion impact sustainability and skin health. Rosie and Martina emphasise the importance of integrating biological intelligence into textile design, including probiotics in clothing and their impact on ...
Jun 24, 2025•26 min
Create Tomorrow host Cassandra Napoli welcomes Quinn’s CEO and founder Caroline Spiegel to share how audio erotica is evolving sexual wellness. Appealing to female audiences, Quinn addresses market gaps through content diversity, emphasising the importance of community engagement and real-life connections. Caroline discusses popular themes and the potential for multisensory experiences in audio erotica while addressing the role of AI and its implications for human-centric content creation. Disco...
Jun 10, 2025•30 min
Cassandra Napoli, Create Tomorrow’s host, welcomes Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, to share about the rise of digital fashion. They discuss how brands are leveraging AR to engage younger audiences amid shifts in values and expectations, especially among Generation Alpha. Rajni emphasises the importance of self-expression online, focusing on authenticity and engagement in content creation. She uncovers how brands are increasingly valuing versatile creators who can con...
May 27, 2025•22 min
How can you round up a community to build your brand and disrupt industries? Create Tomorrow host Cassandra Napoli welcomes Modi Oyewole and Josh Hubberman, co-founders of golf community Swang, to discuss how they are evolving the future of golf as an inclusive and community-driven activity. Amid the cultural shift in golf, Josh and Modi break down their innovative approach to making golf more accessible and appealing to younger generations. Drawing from music, they reshape the perception of the...
May 13, 2025•27 min
Legacy media is entering a new era as Gen Z has grown up and is coming to power. Create Tomorrow host Cassandra Napoli invites editor-in-chief of Cosmopolitan and Seventeen, Willa Bennett to discuss her vision for evolving iconic magazines to resonate with younger audiences amid the changing media landscape. Community engagement remains all-important—how can brands strengthen it? Willa highlights the need for authenticity and connection in storytelling to overcome challenges in curating content ...
Apr 29, 2025•27 min
In this episode, Create Tomorrow host Cassandra Napoli hears from Nicole Loher, the founder of Climate Communications Collective C3, about brands’ responsibilities in climate storytelling, the challenges of greenwashing, and the evolving landscape of climate education. Nicole highlights the importance of effectively translating scientific data into relatable narratives, especially for younger generations like Gen Z, who are increasingly impacted by climate change. Listen in on emerging climate s...
Apr 15, 2025•27 min
In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli is joined by Content Director of Insight Joe McDonnell and Senior Strategist of Events, Liz Tan, to discuss the launch WGSN’s new platform to help brands navigate key events impacting consumer behaviour. Revealing the criteria for featuring significant events, evolving traditions, and celebrations, our guests offer insights into collective effervescence and the cost-of-living impact on consumer sentiment, driving future consumer tren...
Apr 07, 2025•28 min
Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces often found in secondhand stores. Our host, Cassandra Napoli, invites Sidney Morgan-Petro, Head of Retail and Buying at WGSN and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles to dive into the evolving world of vintage bridal fashion amid the booming vintage resale market. Join them to learn how important the influence of social media is – especially TikTok, why in-person ...
Apr 01, 2025•30 min
How can the NFL grow its league now and in the future? In this episode, Cassandra Napoli, WGSN’s, and Kyle Smith, the NFL’s first Fashion Editor explore how fashion can boost connections with fans – particularly younger audiences and women. He shares insights on the NFL’s strategic move into fashion, the importance of authentic athlete representation, and the potential for athletes to transition into fashion careers post-retirement. Join them to learn about the cultural shifts shaking up the spo...
Mar 18, 2025•30 min
How can brands work with creatives to land successful campaigns with strong relationships? Our host Cassandra Napoli invites GRLSWIRL’s CEO and Co-founder, Lucy Osinski, and Co-founder and Chief of Global Community/Partnerships, Kelsey Harkin, to share how their women-led group skate cultivates Collective Effervescence through inclusive empowerment. They champion Soft Adventure – WGSN’s top trend, where many consumers seek less physically demanding outdoor activities that need little prior exper...
Mar 04, 2025•28 min
What’s the last advertisement you simply can’t forget? In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx’s Creative Director, Gabriel Araujo, about advertisers’ evolving role in capturing consumer’s short attention spans and why he enjoys collaborating with young and old to bring ideas to life. From generative AI and its ethical implications plus the effectiveness of IRL brand activations to cultivating joy to progress consumer culture, Gabriel shares his ins...
Feb 18, 2025•25 min
Gen Beta will be the first to grow up in an AI-driven world, raised by Gen Z and Zellennial parents who are rethinking digital childhoods amid technology’s influence. Born between 2025 and 2040, Betas will be shaped by hyper-personalised tech, sustainability, and ethical innovation – forcing brands to progress Gen Alpha strategies. We explore Gen Beta’s defining traits – from the rise of inclusive postpartum care and innovative infant nutrition, to why some Gen Z parents choose to go offline and...
Feb 04, 2025•27 min
In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire’s Vice President of Global Marketing knows a lot about. Straight from her session at this year’s National Retail Federation’s Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning with modern consumers. Meghan reflects on how Claire’s targets Zalpha consumers (the fringe generation sandwiched between Gen Z and Gen Alpha aged 9-1...
Jan 17, 2025•27 min
It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries? Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-jamas, tending to their needs with Therapeutic Laziness. Discover more trends WGSN forecasts for the coming year. Join Carla Buzasi, CEO of WGSN with ...
Jan 07, 2025•31 min
Future Dusk is a dark, moody and intriguing hue, offering a fresh take on dependable dark blue, sitting between blue and purple. Simultaneously familiar and futuristic, its sense of mystery and escapism feeds into themes of transition – be it from dark to light, or dusk to dawn – perfect for a period of immense change. Listen to find out how this transformative colour is painting our future.
Dec 30, 2024•19 min
In this episode, we look at the 2027 STEPIC forecasts which track the challenges and opportunities for 2027 across six areas: Society, Technology, the Environment, Politics, Industry, and Creativity (STEPIC). This proprietary methodology at WGSN acts as the lens through which we predict trends years in advance. Joining our host, Cassandra Napoli, are WGSN experts – Lisa White, Content Director of Strategic Forecasting, Ella Hudson, Head of Research, and Martina Rocca, Foresight Lead. Find out ho...
Dec 17, 2024•29 min
Today’s niche pop cultural references are dynamically shifting the language of tomorrow. From “skibidi” to “hawk tuah,” decode the everyday slang words and phrases Alphas and Gen Z are using to engage them effectively and authentically. WGSN’s Head of Marketing and Events and Create Tomorrow’s brand new host Cassandra Napoli explores how young people are shaping the future of the English language with their online behaviors. Joining her are WGSN’s Senior Strategist Liz Tan and Fashion Strategist...
Dec 03, 2024•29 min
The WGSN podcast Create Tomorrow has a brand new permanent host: Cassandra Napoli, Head of Events and Marketing at WGSN. Cassandra speaks with Lisa White, Director of Strategic Forecasting at WGSN for the penultimate Create Tomorrow before she takes over the podcast. Having hosted and starred on previous WGSN podcasts, we mark her appointment with a special episode to get to know her and what she does. Hear what inspires Cassandra, her journey into trend forecasting, and what her first episode o...
Nov 28, 2024•13 min
Can leather be sustainable? Discover how innovative technologies are transforming leather into a high-performing, biocircular material that starts and ends with nature. This episode of Create Tomorrow explores Ecotan Leather, a natural leather tanning technology which replaces traditional chemical-based tanning, like chrome, with plant-based alternatives. Join Lisa White, WGSN’s Director of Strategic Forecasting, and Randi Seiff, US Representative for Ecotan Leather, CEO and Co-founder of Treun ...
Nov 19, 2024•19 min
How much do you care about personal body care? From reaching for the razor to popping pills and brushing your teeth, we reveal personal care trends today that will stay for a few years. Join Francesca Muston, VP of WGSN Fashion and Megan Bang, Beauty Analyst of WGSN and author of WGSN’s Future of Personal Care 2027 report in this episode of Create Tomorrow. Learn about trends destigmatising body hair, erectile dysfunction and reduced libidos and what brands can do to infuse glimmers or small mom...
Nov 05, 2024•19 min
The holiday season is fast approaching and with it comes the annual scramble for gifts. This year, it looks like we are not quite as generous as we used to be – half of us are expecting to buy fewer goods and services and 95% of us will be looking for the best deals. This means that brands need to prioritise discounts to profit from the holiday season. Join us in this episode about holiday shopping and gifting where we also explore the importance of personalisation, delivering value and sustaina...
Oct 22, 2024•20 min
How are we shopping and what informs how we make big purchases? The idea is simple – take your time to choose products you love and expect to continue to use for years to come.In this episode of Lives of Tomorrow, we’re discussing slow retail – where consumers are making more considered purchases, especially when it comes to big purchases and items for the home. WGSN Insight Director Joe McDonell, Senior Strategist Candice Medeiros and Senior Strategist Rachel Gwyther look into products, apps an...
Oct 08, 2024•33 min
Following New York Fashion Week, we review cutting-edge catwalk movements and how they form the wider trends we’ve been tracking at WGSN. Joining host Francesca Muston, VP of WGSN Fashion, is Kim Cupido, WGSN’s Senior Editor for Catwalks. Kim shares key trends our catwalks team captured and how brands are implementing them. We delve into the details of catwalk data, WGSN’s image recognition AI tool, and how this helps us update every item on runways globally with fast, accurate and actionable co...
Sep 24, 2024•23 min
Today marks the start of Maison & Objet 2024 – the holy grail event in the world of decor and design. The biannual international trade fair showcases the best in lifestyle, interior design and home decor in Paris. In this podcast, we explore everything from key product design trends to the latest retail trends, sharing the insights you need and the highlights of this year’s Maison. WGSN Director of Strategic Forecasting Lisa White welcomes Maison veteran, Interiors Director Gemma Riberti and...
Sep 05, 2024•31 min
What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the tools buyers have for strategic decision-making. VP of WGSN Fashion, Francesca Muston, and WGSN Director of Fashion, Monisha Klar discuss the process of fashion buying and the trends directing the future of fashion. With WGSN’s fashion buying platform launch, we discover future-proof trend decision intelligence and buying-specific forecasts following the prod...
Aug 27, 2024•25 min
WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss this expanding demand and detail key trends shaping the future of sports and outdoors. Senior Insight Strategist Cassandra Napoli hosts this chat with our Sports & Outdoor experts – Content Strategist, Caitlin Folgner, and CMF Senior Strategist, Jennifer Birch. From soft adventure to easily accessing health and wellness benefits of the outdoors for new par...
Aug 12, 2024•21 min
The Olympics is not only about running the fastest, jumping the highest, and throwing the shot put the farthest. It is also about looking good while you do it. Yes, Olympic fashion is very much a thing and in this episode, you’ll learn all about it. We hear about the fashion surrounding the Paris 2024 Olympic games – discussing key trends, sustainable choices, and WGSN Olympic fashion design highlights. Lisa White, Director of Strategic Forecasting at WGSN hosts this Olympic kit fashion design s...
Jul 29, 2024•23 min
Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the dinner party. This classic culinary social situation is evolving in terms of who is being invited, what’s being served, and what gifts are being brought along if you’re invited to one. Forget about spending hours making fancy French cuisine. The new dinner party is small and more practical – as well as being more cost-eff...
Jul 15, 2024•18 min
Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. Surfer, filmmaker and journalist Chris Nelson joins WGSN Editorial Director Bethan Ryder to discuss his documentary The Big Sea. In this episode, we dive into a new documentary exploring the connection between the $10bn surfing industry and Cancer Alley in Louisiana in the US. Cancer Alley is a region along the Mississippi River with many factories and ...
Jul 01, 2024•23 min
Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the emerging styles, subcultures, consumer drivers and aesthetics in youth fashion that we’ve been tracking at festivals across the globe. WGSN Youth Fashion Strategists Mia Jacobs and Jaeyeon Park join host Graham ‘Kraggy’ Krag, Senior Commissioning Manager at WGSN to find out how subcultures and multi-genre festival line-up...
Jun 17, 2024•28 min
