Mountain Life & Product Design: North Drinkware Co-Founder, Matt Capozzi
Episode description
Matt Capozzi has always loved being in the mountains, but he’s also enjoyed an incredible career working in product design for brands like Burton, Nike, Nixon, and Smith. In 2015, Matt had a wild idea to help people ‘bring the mountains home,’ which led to the creation of North Drinkware, which produces beautiful, artisanal products — like handblown glassware — made in Oregon.
Today I talk with Matt about how a life spent designing everything from snowboarding bindings, to wearable fitness tech, to watches led him to the improbable (and rather harrowing) launch of North Drinkware. We also get into the art of glass blowing, the science of crafting your favorite mountains into the bottoms of drinkware, why authenticity is everything, and what the future of North looks like.
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TOPICS & TIMES:
Blister Craft Collective (1:20)
What is North Drinkware? (3:12)
Matt’s Love of Snow (7:08)
Designing for Burton, Nike, Nixon, & More (11:44)
The Initial Idea of North (16:05)
The Highs & Lows of Launching (21:55)
How Their Glasses are Produced Today (38:02)
Other Products (41:42)
Selecting the Next Mountain? (45:40)
How North Thinks about Growth (49:19)
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