Amanda Thomson on How Noughty AF Wine is Achieving the Seemingly Impossible

CRAFTED

Dec 10, 2025•56 min•Ep. 92

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Episode description

Amanda Thomson loved enjoying a glass of wine to wind down the evening, but she also needed to be high-functioning first thing in the morning. That craving led to the 2019 release of Noughty Non-Alcoholic Sparkling Chardonnay, Thomson’s award-winning attempt to fill a massive gap in the industry. Eli sat down with Amanda to discuss what makes Noughty “wine, just better”; the differences between the American and European markets; and some of the most challenging aspects of creating a product line that has come to define quality N/A wine.

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TOPICS & TIMES:

A Brief History of Noughty Wine (3:54)

Champagne (11:12)