The Craft of Consulting podcast helps accomplished professionals become successful, in-demand consultants while creating the lives they want. The show features consultants sharing their expertise and insights about how to be a successful, in-demand consultants; clients revealing what want--and don't want---from consultants; and the host, Deb Zahn, talking about topics that can help you succeed faster and balance your life.
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Sales expert and author Catherine Brown is back again to share her process and insights for engaging leads all the way through to them becoming consulting clients.
Sales expert and author Catherine Brown dives into Revenue Generating Activities (RGAs) and why a deliberate focus on doing them will help you build a profitable, sustainable consulting business.
Consultant Josh Rubin answers what he would do in various scenarios related to getting and keeping clients. He also shares his top advice to new consultants trying to build up their client bases.
Pricing and sales expert Ruth-Joy Connell shares the pillars that she takes consultants and consulting firms through to ensure that they price themselves right and have a profitable consulting business. She also touches on some why systems are critical for scaling your consulting business.
Host Deb Zahn walks through her go-to strategies and techniques for getting paid for all you do and staying on great terms with clients when scope creep happens.
Online advertising expert Chudi Anyaeche shares how to use online ads as a marketing strategy for your consulting business and how to do it wisely to increase the likelihood of getting clients.
Video storyteller Woody Harrison shares how he helps his clients create stories that get them the results they want. He also shares how he went from zero to many clients through making cold calls.