Defining "Better Experiences" w/Jeremy Storton (Good Beer Matters)

In a nation with nearly 9,000 breweries, serving good beer is no longer enough to claim your piece of the pie. In order to survive and thrive, breweries, pubs and on-premise must evolve to provide "Better Experiences". But, what does that even mean? In this conversation, we will explore different ways to define and provide "Better Experiences."  

Once upon a time Jeremy Storton didn’t know the difference between an ESB and an IPA. Now he is an Advanced Cicerone®, IBD certified brewer, BJCP judge, beer educator, content producer for the beer industry, and an award-winning beer writing and podcaster.  

What happened in between is a total mystery.  His podcast, Good Beer Matters, serves to educate professionals on the craft and culture of beer. Besides the world of beer, he is also a waterman who sometimes writes and photographs about food, travel and aquatic adventure.  

CBP Connects presented by Arryved POS

2-Day Workshop | 3 Nightly Receptions 

Norfolk, Virginia | February 7-9, 2022

View the complete schedule: https://cbpconnects-norfolk.eventbrite.com/