Episode 013: Cognitive Dissonance, Mike Wittenstein, and Meet Me at Starbucks

In this episode…     How Our Brains Work Against Us An Interview With Mike Wittenstein of Storyminers Meet Me at Starbucks     How Our Brains Work Against Us     Jeannie and Adam discuss why it is often hard for people to accept feedback. They explore cognitive dissonance and how it is difficult for people to accept evidence that is contrary to their beliefs.     Adam mentions that confirmation bias is a similar principle in reverse.     Jeannie explores how Starbucks specifically sought out feedback and used it to create its new loyalty program.     Discussion begins at 1:35.     Mike Wittenstein of StoryMiners     Mike explores how the store of the future is like a concept car, where new technologies are exposed to customers and vetted by customers to be rolled out to the market.     Mike advises that a mid-market firm might get started with a store of the future using private Pinterest boards to explore concepts. Mike advises “starting where you are” and focusing on incremental steps.     He says to implement store of the future, everyone should be on the team. He also shares some of his favorite retailers that are leading the store of the future movement.     Interview begins at 6:24.     Customer Hero, Customer Zero: Meet Me at Starbucks     Adam and Jeannie discuss the Starbucks video, Meet Me at Starbucks. They review their go-to coffee orders as well as how Starbucks has been able to create an entire cultural experience that powers its brand even more than the actual coffee they sell.     Discussion begins at 14:47.     People, Places, and Things of the Podcast     Mike Wittenstein runs Storyminers, a design firm that helps service brands improve their experience, their service, and even their business designs. Mike is also a world-class expert who has helped over 400 companies in 25 countries. By his own admission, he’s a designer who can’t draw… Connect with Mike at mikewittenstein.com, Twitter, SlideShare, or LinkedIn. Burberry Hointer Apple Rebecca Minkoff Meet Me at Starbucks       Take care of yourself and take care of your customers.       Learn more about your ad choices. Visit megaphone.fm/adchoices