Do Consumers Give A Chip About Your Supply Chain?
Episode description
On this week’s show, NOSH editor Carol Ortenberg and the founder and CEO of Zack’s Mighty, Zack Gazzaniga, dive right into a corny discussion on the origins of Zack’s Mighty’s, and the special corn variety behind its unique taste and texture. The duo grind through the brand’s supply chain journey and how different audiences respond to the details of that sourcing story.
Show Highlights:
02:03: Building a tortilla chip that doesn’t break in guac starts with good corn. For Zack’s Mighty, that pursuit of the perfect corn had its founder venturing to different continents and through the 10,000 year history of the iconic cobs.
14:12: Growing a brand with a complex supply chain sometimes requires compromises. Zack talks through the choices he had to make and why these decisions have ultimately allowed the brand to scale.
15:49: How did consumers respond to the brand’s corn history lesson? Zack explains how the brand narrowed in on its best selling feature and dialed in its marketing messaging.
22:46: Profitability remains key and Zack explains why different steps along the company’s supply chain appealed to investors.
“If something is easy to make, then it's probably not that special. When something is hard, it just means that there's not an existing supply chain for that and I think that can help you be unique.”
-Zack Gazzaniga
About The NOSH Podcast
The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.
New episodes are released every week. Send us comments and suggestions anytime to podcast@nosh.com.