CPG Vibes - Episode 172 - To Start a CPG Brand Or Not / Tips With Brokers
Jun 28, 2025•45 min
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Episode description
After a highly watched and successful Buyer Series last week, we are back to our classic format of Alex and Wade chatting it out about CPG.
A big part of our show is sharing perspectives both from the brand side, the buying side, and also the broker side. Alex ran a CPG brand for over 10 years and on this episode, he will share about what to consider when you are launching a CPG Brand.
Wade brings over 25 years of experience as a corporate retail category manager/buyer and now is a broker/master sales specialist and he also plans to share more insights on how to work with brokers and maximize the relationship.Tune in, you don't want to miss this one!
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