Is This When Accountants Start Taking Freshbooks Seriously?

Twyla Verhelst explains 'collaborative accounting.'

With Seth Fineberg
At Large for CPA Trendlines

FreshBooks is taking another step to evolve from being a cloud-based invoicing solution for gig workers to being more strongly considered a true accounting solution that accountants could use to collaborate with clients as their business needs evolve.

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• MORE VERHELST: Twyla Verhelst on How Firms Are Getting Creative to Compete

 “We are definitely in this flow of evolving the platform to support accountants better," Twyla Verhelst, head of FreshBooks’ accountant channel, tells CPA Trendlines' Seth Fineberg. "We now have an accountant hub, which we will continue to add to and a robust roadmap, one in which we’re building from a place of [asking] accounting partners what do you need?”

More show notes here: https://cpatrendlines.com/2023/10/18/twyla-verhelst-freshbooks-collaborative-accounting-will-freshbooks-finally-be-embraced-by-more-accountants/