How CSR Drives Consumer Behavior with Jeff Joireman | Know-How Korner
Oct 03, 2024•35 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Beyond its ethical implications, CSR can bring tangible financial gains.
Know-How Korner
With Donny Shimamoto
Center for Accounting Transformation
In this episode of Know-How Korner, we interview Jeff Joireman, a professor of marketing at Washington State University, about his groundbreaking research on corporate social responsibility.
COMPLETE SHOW NOTES here | MORE Donny Shimamoto
Discover how CSR influences consumer behavior and what it means for businesses today. Tune in to uncover insights that could transform your approach to marketing!
#knowhowkorner #CSR #transformaccounting
For the best experience, listen in Metacast app for iOS or Android