5: Joe Perez (Kanye West & G.O.O.D. Music - Cruel Summer)

Today's guest is creative director and graphic artist Joe Perez. Joe was the lead art director at Kanye's design studio, Donda, from 2011 to 2016. He continues to work on album covers, art direction, merch, and more. Here is his recently-released video showing over 300 iterations of the cover that led up to the final piece for Cruel Summer: https://www.youtube.com/watch?v=IwJoYPyzlw4 Check out more of his work on his instagram at: www.instagram.com/joe_r_perez/ Portfolio: https://joerperez.com Clothing line: https://mason-store.com Thanks for listening.