012: Why I LOVE Donald Miller's StoryBrand Framework
Stories sell. Stories sell for the same reason that box offices can get away with charging $20+ for movies. People love a great story. In most indigenous cultures, the language, traditions, dances, and rituals were all passed down verbally, and many of these oral traditions were centered around stories. Great stories are memorable, impactful, and allow us to become involved and emotionally invested in the characters, activities, journeys, and outcomes. Hollywood (and all other film capitals of o...
