Cosmic Soup welcomes Danny Corsun, the creator and principal of Culinary Judaics Academy. Please join Scott Daniels and Cynthia Thurlow as we talk about all things kosher… specifically, how communities can work with their dining teams to create understanding and focus on creativity in kosher dining. 3rdPlus and the Culinary Coach are smitten with Culinary Judaics Academy for the work they are doing to bring new meaning to the principles of Jewish spirituality into the modern world....
Jun 28, 2023•50 min•Ep. 39
Hooty Hoot! 3rdPlus and Cosmic Soup welcome Dave Foltz, a brand new addition to the company along with his wife Carol Foltz. As a senior living specialist and leadership coach, in this episode, Dave is going to talk about the DOPE method of helping to manage a diverse team. And we use birds to do it! Also joining the host Cynthia Thurlow, is Randi Saeter, 3rdPlus’ Vice President of Health Services.
Feb 03, 2023•26 min•Ep. 38
Cheers to 2023 and another exciting year of branding, census building and making aging better. Derek and Cynthia recorded their Top Ten Marketing Tips for Senior Living Marketing in 2023. It's short and sweet and intended to help all of you aging services communities to succeed! Mazel tov to the the year!
Dec 22, 2022•19 min•Ep. 37
Innovation and change can be the make-or-break difference between surviving and thriving. And at 3rdPlus, we want all senior living communities to THRIVE and make aging better. In this episode of Cosmic Soup I have an enlightening conversation with Randi Saeter, VP of Health Services here at 3rdPlus and Dave Foltz, 3rdPlus Leadership and Culture Coach. It’s a nice refresher and inspiration for how to get the most out of your talented teams! Enjoy.
Oct 11, 2022•26 min•Ep. 36
Do you know the term “internalized ageism”? Do you know how it impacts sales and marketing, warps the perspectives of your prospects and can make an immense difference in your own longevity? According to gerontology researchers Levy, Kunkel, and Kasl (2002), “Older individuals with more positive self-perceptions of aging lived 7.5 years longer than those with less positive self-perceptions of aging.” Our 3rdThird Marketing creative director Derek Dujardin and principle at 3rdPlus, Cynthia Thurlo...
Aug 11, 2022•27 min•Ep. 35
The outdoor dining season is officially here, and communities across the country are getting their patios and grills ready to offer their residents a taste of summer! There are so many reasons to include outdoor dining options at your community, and joining Mike on the show today to discuss them is Executive Chef and VP of Culinary and Operations Scott Daniels. Hang out with Scott and Mike as they dispel the myths and rumors about expensive and complicated operations and illustrate how easy, ine...
Jun 17, 2022•25 min•Ep. 34
In today's episode of F-Tag Friday, 3rdPlus and Culinary Coach VP of Health Services Randi Saeter discusses four separate F-Tags: F804, which covers Nutritive Value, Appearance, Palatability, and Serving Temperature. Common violations of this tag include improper storage and holding that cause flavor and nutrient degradation such as extended periods in steam tables, coolers, and ovens F805, which addresses Food Prepared in a Form Designed to Meet Individual Needs, including mechanical and textur...
Feb 25, 2022•25 min•Ep. 31
In the senior living industry, one of the most hotly debated topics is whether to self-operate your own dining program or to farm out to a food service contractor. Either way, the C-Suite must set clear expectations in order to ensure resident satisfaction and industry compliance. As a follow-up to last week's episode on managing your own dining department, we brought back 3rd Plus founder/principal Cynthia Thurlow and Culinary Coach Executive Chef/VP of Culinary and Operations Scott Daniels to ...
Feb 08, 2022•21 min•Ep. 33
Dining Management and the C-suite As a C-suite professional of a senior living community, you may know something needs to change when it comes to dining … but you’re not sure what. You probably didn’t study hospitality management or attend culinary school, so how can you positively affect your community’s dining program? That’s what this episode is all about. Culinary Coach Executive Chef and VP of Culinary and Operations Scott Daniels teams up with 3rdPlus Founder and Principal Cynthia Thurlow ...
Feb 01, 2022•27 min•Ep. 32
On this episode of F-Tag Friday, 3rd Plus and Culinary Coach VP of Health Services Randi Saeter discusses F803, which states that menus need to Meet Resident Needs, Be Prepared in Advance, and Followed. This includes considering the religious, cultural, and ethnic needs of residents and also states that menus need to be analyzed and updated periodically and in such a way so as not to limit the resident's right to make personal dietary choices. Links: www.3rdplus.com www.culinarycoach.us www.face...
Jan 28, 2022•17 min•Ep. 30
In this episode of F-Tag Friday we discuss F801 and F802, which layout the requirements for having Qualified Dietary Staff as well as sufficient levels of Dietary Support Personnel. Tune in to hear 3rdPlus and Culinary Coach VP of Health Services Randi Saeter share her insight on these two critical areas. Links: www.3rdplus.com www.culinarycoach.us www.facebook.com/3rdPlus www.instagram.com/3rdplus www.linkedin.com/company/3rdthird-marketing...
Dec 31, 2021•17 min•Ep. 29
Welcome to F-Tag Friday, our new semi-regular segment on Cosmic Soup! On any given Friday of our closing, 3rdPlus VP of Health Services Randi Saeter will break down the often confusing Code of Federal Regulations for Long Term Care into bite-sized, digestible morsels with the goal of helping senior living communities provide the best care possible and avoid getting fines, citations and additional regulation and monitoring placed on their already challenging operations. And because we're so passi...
Dec 03, 2021•18 min•Ep. 28
It’s been a busy and productive year for us here at 3rdThird Marketing, and we wanted to take this opportunity to share some exciting news and give you a sneak peek of what we’ve been working on behind the scenes for quite some time. As many of you know, the company has branched out to provide additional services in the form of Culinary Coach and Community Coach. We have now added one more business unit to the fold: SparksPlus. And with such expansion came the need to develop a concept that coul...
Oct 12, 2021•31 min•Ep. 27
Have you been dreaming about expanding your community or even just upgrading an area of your campus? Do you need the revenue and the financing to make it happen, but aren't sure where the funds will come from? Then we have three words for you: Blue Sky Selling. And while this concept may seem daunting for some, it doesn't have to be. There are predictable, reliable and formulaic techniques that have a track record of proven results when applied correctly. Joining us today to discuss this concept...
Sep 24, 2021•27 min•Ep. 26
"How's the food?" The quality of a community's dining operation is one of the largest factors that potential residents take into consideration when deciding where to spend their retirement years. The reality is that the success or failure of a food program can make or break a community. It's no wonder, then, that one of the hottest topics in the industry is whether to self-operate or go with a contracted dining company. Fortunately, we've got an expert in this area in our ranks. Joining us today...
Jul 16, 2021•51 min•Ep. 25
Fresh off our trip through the cosmos, we make a triumphant return to introduce our newest addition to the team, visual storytelling guru Elliott Moore. Join Mike, Cynthia, and Elliot as they discuss the various ways that communities in the aging services industry can build census and fight ageism by using affordable and accessible video technology to create impactful visual campaigns. Make sure you tune in to check out this fun conversation and hear our exciting announcement about Elliott's upc...
May 19, 2021•28 min•Ep. 24
To close out the year, we thought it would be fun (because we're food nerds) to have a lighthearted but serious discussion about what kinds of food we should eat and what we can do to help boost our immune systems to better fight COVID-19 and other life-sucking illnesses. To make sure we roll into the New Year better prepared, Cynthia and I invited registered dietician Randi Saeter and professor of audiology and neuroscience Dr. Kelly Tremblay to join us for an epic conversation about the microb...
Dec 23, 2020•45 min•Ep. 23
Aldersgate Life Plan Services is a picturesque community located on 231 majestic acres in Charlotte, NC. And while there is no denying the beauty of the locale, what is truly stunning are the hearts and minds of those that run the operations at this one-of-a-kind community. The folks at Aldersgate consider the residents, the employees, and the outlying communities their family and are dedicated to delivering on their mission to provide diversity, inclusion, and equity into every facet of their o...
Nov 30, 2020•31 min•Ep. 22
We're back! And to celebrate our triumphant return, we're pleased to introduce you to our brand new VP of sales and marketing, Don Warfield! Join Cynthia, Don, and Mike as they discuss Don's epic sales career and his philosophy on generating lasting relationships. We explore his vision for the industry, the creation of Community Coach, and what he brings to the 3rd Third soup! We also recap what's been going on with us over the last couple of months … and drop a few hints on what's coming in the...
Nov 10, 2020•44 min•Ep. 21
What’s a common hobby among centenarians? According to a study recently covered by the BBC, the favored hobby is … gardening! Because we’re in the thick of summer, a lot of cool stuff is growing in the garden. So to celebrate all things green, we’re producing a series of podcasts on urban gardens located at senior living properties. Joining us today is Rob Leinbach, Principal at Cadence Living, a company that develops, manages and owns a national portfolio of communities ranging from modest to t...
Sep 03, 2020•1 hr•Ep. 20
Are you a fan of hands-on gardening, farm-to-fork culinary projects or natural alternatives to pharmacology? Then check out this uplifting episode! We meet Orla Concannon, founder and CEO of Seattle-based Eldergrow. This company brings gardening programs to senior living communities. In sharing her company’s origin, Orla highlights the roles that horticulture and therapeutic gardening play in elder care. We discuss how Eldergrow developed and expanded its concept, plus how these evolved in respo...
Jul 30, 2020•45 min•Ep. 19
For the last few months, we've invited you to submit your questions and comments to cosmicsoup@3rd3rd.com so that we can address them on the air and answer your burning questions. And now that day has finally arrived! Today, on our first ever "Mailbag" episode, Cynthia, Shawn, and Mike respond to questions about community living during COVID-19, leads and lead generation, faulty kitchen equipment, issues with getting fresh vegetables, and how to address concerns with food contractors. Links http...
Jun 15, 2020•49 min•Ep. 16
In part two of our conversation with Creative Director Derek Dujardin, we discuss his thoughts on how COVID-19 has affected the ways we approach marketing, branding, and pivoting for productivity. We also learn what Derek's ideal community would look like! Finally, he shares three things communities can do today to impact the lives of their residents in a positive way. Links https:// www.3rdThirdmarketing.com/podcast https://www.culinarycoach.us https://cosmicsoup.podbean.com Follow us on social...
May 21, 2020•28 min•Ep. 17
As the architect of many award-winning campaigns for 3rdThird Marketing and its clients, Creative Director and Brand Strategist Derek Dujardin has had a front-row seat to the evolution of branding and marketing strategies in the senior living field. We asked Derek for his perspective on the state of the industry prior to COVID-19 as well as on how things are evolving as the worldwide crisis continues to unfold. He shares some outside-the-box ideas on pivoting your marketing to minimize collatera...
May 21, 2020•33 min•Ep. 18
So far on Cosmic Soup, we've focused on industry insiders and experts in the field to provide technical insight and professional inspiration. Today we're mixing things up to present a really fun conversation with active senior Jackie Heal. At 80 years young, Jackie is a perfect candidate for a community resident, though she continues to live an active, productive, and comfortable life at home. She gives us some insight into her lifestyle, her perceptions of senior living communities, the effect ...
May 14, 2020•29 min•Ep. 15
In part two of our conversation with Trish Mayer and Anna Rose Warren, we shift gears to discuss the nature of working for a female-led company in a historically male-driven industry, the effect COVID-19 has had on the digital and social realms, and what implications the public health crisis may have for the future of physical media. Trish and Anna Rose also share their ideas for how communities should be responding and what actions they can take to increase their digital and social presence. Li...
Apr 30, 2020•36 min•Ep. 14
Digital Marketing has been quietly altering the senior living industry over the past decade, but the current situation with COVID-19 has made creative and flexible communications and advertising solutions more imperative than ever. Today, Digital Marketing Manager Trish Mayer and Social Media Director Anna Rose Warren engage in an enlightening discussion on common misconceptions they see and how the industry can adapt as the virtual landscape quickly evolves in response to changing demands. In p...
Apr 30, 2020•30 min•Ep. 13
In Part Two of Cynthia's interview with Chef Mike Peacock, they discuss the impact of quality food in a community, plus Mike's philosophies on farm-to-table dining and what it will take for it to gain momentum in the industry. The conversation then steers towards menu engineering and what considerations to take when designing or modifying menus, specials, and food programs. This is the second part of a two-part episode. Links https:// www.3rdThirdmarketing.com/podcast https://www.culinarycoach.u...
Apr 16, 2020•42 min•Ep. 11
In a shocking twist of cosmic fate, Cosmic Soup host and Executive Chef Mike Peacock finds himself in the hot seat as Cynthia takes over hosting duties and picks his brain about the similarities and differences between the food service and retail industries. They delve deep into how he uses his experience in both sectors to develop impactful teams and maximize guest experience. This is the first part of a two-part episode. Links https:// www.3rdThirdmarketing.com/podcast https://www.culinarycoac...
Apr 16, 2020•34 min•Ep. 10
As a Culinary Coach, Chef Shawn Boling takes a unique approach to providing engaging culinary consulting services to the senior living industry. Today, he discusses with host and fellow chef Mike Peacock his evolutionary pathway to consulting and coaching and shares his insights on common pitfalls he frequently sees. Together, they also discuss solutions to some of the many challenges facing culinary programs: equipment, kitchen layout, staffing and training, cooking and product knowledge and le...
Apr 02, 2020•40 min•Ep. 9
