Waze Founder Uri Levine says: Fall in Love with the Problem, Not the Solution

Ep. 209: Basketball, cycling, and skiing shaped this entrepreneur who founded two companies valued at more than $1 billion each. His secret? Concentrating on solving everyday problems that customers face.

“When I was building Waze, if I had told you I was creating an AI crowd-sourced navigation system, you wouldn’t have cared,” he said. “But if I said I was going to help you avoid traffic jams, then you would. When you focus on the problem, it will serve as the North Star of your journey.”

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Special thanks to Dillon McDonald and Chase Skipper for making this episode possible.