Financial Copywriting - What It Really Takes, with Aaron Gentzler

If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is the CMO of Mauldin Economics, a major financial publisher based in Northern Florida. He’s been in the business since 2006 and tells us about his own journey, as well as some of the experiences he’s had training and advocating for younger copywriters. Just as important, he’ll let you know what he has seen that spells bad news for people trying to get their foot in the door in the first place. Plus, he shares in-the-trenches insights about what works and what doesn’t work with stories in copywriting. Contact Aaron at aaron@mauldineconomics.com
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