Episode 048 - Maslow's Hierarchy of Needs
Mar 19, 2018
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Episode description
This week's episode is a little bit different.
David and Nathan do a bit of a freestyle rant on Maslow's hierarchy of needs, as it pertains to writing your sales copy.
For those of you who might be unfamiliar with the topic, here's what we'll be covering.
Physiological needs
* consumer goods
* food
* clothing
* shelter
Safety needs
* personal security
* financial security
* health and well being
Social belonging
* Fitting in
* Trends
* Identity brands
Esteem
* Status symbols
* Luxury items
Self-actualization
* Courses
* Self-Improvement materials
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