Copy That!

Copy That! is a show dedicated to the craft of copywriting in all of its forms hosted by five copywriters and marketers named Alex, Rod, Lindsey, and Sean. In every episode, we talk copy, share resources, and provide an over-the-shoulder look at what we do to write copy that sells. The hardest part of every copywriter’s career is the journey from learning copywriting theory to actually practicing it in the real world — getting clients, keeping them happy, improving your skillset as you work, and more. We make this show because we want to help people along their journeys and give them the tools they need to survive and thrive as a working copywriter.

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Episodes

How Dubai's Most Expensive Copywriter Gets Clients | An Interview With Nabeel Azeez

Known for his sharp wit, controversial takes, and unmatched expertise, Nabeel Azeez sat down to talk with Sean and share his journey from volunteering to becoming one of the most expensive copywriters in Dubai. We discussed his approach to branding, his TROLL framework for attracting and polarizing an audience, and the lessons he’s learned from years spent cold emailing clients and handling B2B sales.

Aug 28, 2024•36 min•Ep. 13

The Woman Who Literally Wrote The Book On Getting Clients | An Interview with Kim Krause Schwalm

Sean recently sat down with Kim Krause Schwalm to discuss her journey to become a 9-figure copywriter and how she used her early success to have clients BEGGING to work with her when she went freelance.

Jun 08, 2024•1 hr 24 min•Ep. 12

A Direct-Response Legend Explains the Past, Present, and Future of Copywriting | Ft. Mark "Michael Masterson" Ford

Sean sits down with the one and only Mark Ford (more widely known as Michael Masterson) to talk about Mark’s experiences as one of the trailblazers of direct-response copywriting into the digital space. Hear what Mark Ford has to say about: -What traits tell him a new copywriter is going to succeed -Why so many people learn the “wrong” lessons from studying classic copy -Which commonly forgotten emotions you NEED to be able to work into your copy -How “H.A.T.” is going to be the key to writing b...

May 19, 2024•26 min•Ep. 11

If You Can Build Belief, You Can Sell Anything || An Interview With Aaron Gentzler

Sean recently sat down with Aaron Gentzler - CMO of Mauldin Economics and with 20 years of experience in the financial publishing niche - to talk shop. But this is more than conversation about how Aaron climbed the financial copywriting ladder. It's a conversation about one simple truth that new copywriters should WANT to hear: The financial niche is desperate for new talent. So how do you break into the financial niche? What are publishers looking for when they hire junior copywriters? How shou...

Apr 07, 2024•1 hr 46 min•Ep. 10

What it Takes to Become an "A List" Copywriter | ft. Pauline Longdon

Pauline Longdon has an amazing story. She's a former Australian Army Major and former Nurse who reached a dramatic fork in the road of her life. And the choices she made turned her into one of the most sought after and respected copywriters working today. Hers is a story of triumph, overcoming obstacle after obstacle, and leveraging the power of copy into incredible results for her clients. Her path will inspire you and give you an idea of what it takes to succeed.

Mar 08, 2024•1 hr 23 min•Ep. 9

Step Into the Mind of an A-List Copywriter (feat. Glenn Fisher from The Fix)

Alex sat down with the one and only Glenn Fisher from @TheFixCopywriting (who btw worked as a Copy Chief at Agora and has written for companies like Pinterest and Huel) to talk all things copywriting and marketing.

Jan 30, 2024•2 hr 22 min•Ep. 8

How a broke 17-year-old skipped college and became a 7-figure e-commerce copywriter

Making high 6 or even 7 figures as a copywriter is the exception, not the norm. But exceptions *do* exist. And in this video Sean sits down with one. This 7 figure copywriter began his journey at 17 with no formal education, no courses, and no money. 5 years later, he's made over $1 million for himself. If you want to follow anyone's path, follow his. It's a story of hard work, cleverness, and finding sparks of creativity.

Dec 02, 2023•2 hr 10 min•Ep. 7

You’re Wrong About ”Hard Work” | An Interview with Kyle Milligan

Sean sat down with Kyle Milligan (of Copy Squad/"Take Their Money" fame) with the intent of talking about some of our favorite topics like: - AI copywriting - Common copywriting mistakes - The biggest problems new copywriters run into - The state of copywriting YouTube ...but of course they ended up talking about everything under the sun. So sit back, relax, and get ready for a wild ride as they talk about fun subjects like: - Their deepest insecurities as copywriters - Why competence and confid...

Nov 19, 2023•1 hr 56 min•Ep. 6

Risking it All | What it Takes to Become a Financial Copywriter (With Tania Yeo, Daniel Throssell, and Steven Young)

In this roundtable discussion, copywriters Tania Yeo and Daniel Throssell discuss their experience getting into financial copywriting, and the sacrifices and risks they had to take. Then the conversation broadens out to include what copywriters can do to improve and succeed in this business, and what mistakes to avoid (with helpful tips from Steven Young along the way).

Oct 19, 2023•2 hr 1 min•Ep. 5

How to Succeed as a Copywriter in 2023 and 2024

Yes, it is still possible to become a successful copywriter in 2023 or 2024. Here are the best strategies for launching and growing a copywriting and internet marketing career this year.

Sep 26, 2023•4 hr 2 min•Ep. 4

The mistakes we made as new copywriters

In this episode we wanted to go back and cover what mistakes we made as new copywriters and what we would do differently if we were to start all over again. And while we sadly CAN’T undo our mistakes… we hope you can learn from them!

Mar 31, 2023•17 min•Ep. 3

A Secret: How Much Money Copywriters ACTUALLY Make

In this episode of Copy That! we answer two of our favorite “It Depends” questions: “How much do copywriters really earn?” and “How much can a new copywriter expect to make when starting out?” Like most “It Depends” questions… it’s complicated. That’s why we decided to double the length of this month’s episode and get into all the details that go into how copywriters make money writing copy. Details like: The real impact of being freelance vs in-house How long it really takes to start making mon...

Mar 03, 2023•53 min•Season 2Ep. 2

Research Is EASY If You Do “THIS” - The Secret to Copywriting Research

“How do professional copywriters do research?” “What do I even research for my copy?” “How much research is enough?” We get questions everyday about how to do research for copywriting gigs, so this episode of Copy That is! is dedicated to the research process. Some of the things we say are so controversial that we may have attracted the attention of one the world’s best email copywriters… Tune in to find out: The 4 Types of Research You Should Be Doing How to Know WHAT to Research The Simple Tri...

Dec 28, 2022•42 min•Season 2Ep. 1

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