Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : ) Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on two main things: A tagline. “Can you say what you do in 10 words or fewer?” The “how” she accomplishes her “why.” Here are the notes showing what we ...
May 19, 2025•43 min•Ep. 217
Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example. What my real estate agent taught me about writing better copy. Why helping your audience visualize their future with your product can improve conversions. What future pacing can do for your business. How to use future pacing in your headlines and landing pages. How my business coach used fut...
May 07, 2025•9 min•Ep. 3
Lessons learned from co-authoring a workbook that is engaging and helps your audience achieve real results, join us today for a conversation with Jonathan Maki of MFI Works. First interview with Jonathan: Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro --> CopyThatPops.com/212 Jonathan's new workbook: My Family's Income Works for the Life We Want to Live: A Workbook for Life --> CopyThatPops.com/income --- For the full shownotes for this episo...
Dec 02, 2024•37 min•Ep. 228
Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com! With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!). This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy! Head back to the Copy That Pops podcast page for more info on this episode and others!
Dec 19, 2023•1 hr 45 min•Ep. 227
Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" recorded for me! STEP 1: Have ChatGPT Generate a Script Background info: The podcast is called Copy That Pops. The host is LaptopLaura. Laura always c...
Dec 19, 2023•4 min•Ep. 226
Listen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: CopyThatPops.com/duckbuddies I had so much fun with this project and learned a lot about the fiction book writing world and kids' book genre. It's a departure from 95% of the content on this show so far, but something more and more of my clients have been asking for help with. To learn more about children's book writing, publishing, and marketing check out the following past episodes: 1. ...
Nov 30, 2023•7 min•Ep. 225
Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies book series, and Raj Khater, a former VP at the Royal Bank of Canada, entrepreneur, and prolific NFT collector. Laura wrote Duck Buddies: The Secret Clubhouse with gorgeous illustrations based off of artwork from well-know Ethereum blockchain projects including SupDucks and Bored Ape Yacht Club. Lin...
Oct 05, 2023•38 min•Ep. 224
Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation! Laura and April cover a range of topics, including the importance of having a clear concept, storyboard, and outline before starting to write, finding the right editor and illustrator, the benefits of jo...
Apr 19, 2023•59 min•Ep. 223
Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak the content to fully fit your tone and brand, using AI tools can give you a huge head start to book writing. For nonfiction books: You can use Open AI's ChatGPT in just seconds to conduct detailed research, write out a book outline, and craft the first draft of your book. For fiction books: You can ...
Feb 21, 2023•24 min•Ep. 222
Can we use ChatGPT to write social media posts in seconds? Yep, we sure can! AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or entrepreneur to create compelling written content that helps you make more money online. Melissa Tucker and I sit down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write great social media posts. Using ChatGPT, we write social media posts for: Twitter, Face...
Feb 17, 2023•33 min•Ep. 221
ChatGPT is all the rage these days -- but how do you use it and other AI tools as a writer or entrepreneur to create compelling written content that helps you make more money online? This episode is all about how to use ChatGPT to write blogs that need just a bit of cleanup to be ready for sharing. My biz bestie Melissa Tucker and I sit down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to map out and write blog posts. This (#220) is the first ...
Jan 31, 2023•29 min
I have a confession to make. Even though I love listening to audiobooks and I’ve been in the podcasting world since 2015, I’ve never actually created an audiobook for myself or for a client! Did you know that: “In 2020, audiobook sales revenue in the United States reached 1.3 billion U.S. dollars, continuing the upward trend which began in 2018”? (according to Statista) So, in today’s episode, I thought it would be fun to take you along for a new journey into the world of audiobook creation. I h...
Sep 05, 2022•18 min•Ep. 219
What is intrapreneurship? What psychological and practical skills can I develop to help me with any business, whether I’m in it or I own it? What did our guest, Dr. Mack Chapman, learn from working personally with legends like Tony Robbins, Zig Ziglar, Brian Tracy, and Jim Rohn? What are his best tips for writing and publishing your own book? All this and more is covered in our conversation today with the incredible Mack Chapman who grew up on the South Side of Chicago before working as an inves...
Jul 28, 2022•1 hr 2 min•Ep. 218
On August 27th, 2021 at 5pm EST (that’s 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram ( https://www.youtube.com/watch?v=FlcsdCsBR3U ) to announce a 24-hour only opportunity to his millions of fans and followers...involving NFTs in exchange for book purchases. By the following day, his new book Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success was the #1 bestselling book across all of Amazon around the world (while on presale). It so...
Sep 21, 2021•14 min•Ep. 216
Hello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes: French philosopher and mathematician Blaise Pascal famously wrote: I would have written a shorter letter, but I did not have the time Mark Twain once said, “I didn't have time to write you a short letter, so I wrote you a long one.” When I first heard these sayings, I thought they were wrong. In school, the hardest assignments seemed to be the long term papers 15 or ...
Jul 13, 2021•5 min•Ep. 215
Researching for ways to improve my writing, I came across a "Masterclass" on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspiring you to apply it to your writing for... ...books ...emails ...social media posts ..."about me" pages even! The human brain is drawn into stories. But sometimes it's hard to know how to 'craft' them. Follow this breakdown written below and shared in audio in this podcast episode. Even though it is fo...
Oct 02, 2020•7 min•Ep. 214
Success, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more -- this episode is all about having the guts to become an author and ways to use your book to help grow your brand and business while also truly helping others out there in the world. Podcasting Business School's founder Adam Schaeuble takes the lead role asking questions of Laura as well as 3 of her recent success story clients participating in the Bestselling Book Mastermind program (a new round starts Monda...
Aug 11, 2020•53 min•Ep. 213
Writing about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately applicable to his audience. Listen in to see how Jonathan Maki went from driving tanks in the Army to helping businesses be prepared for an IRS audit, whether it happens or not. His #1 Amazon bestselling book will help you understand what the IRS will want to see and how they want to...
Jul 21, 2020•49 min•Ep. 212
Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised venture capital. Whatever content you have -- a blog, a book, a podcast, a website, a YouTube channel, or a combination of them -- Ray’s 4 proven steps will get you from crickets to consistent growth of your brand, business relationships, and revenue. A Few Highlights from This Podc...
May 26, 2020•53 min•Ep. 211
Do you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone! This is a replay of a really terrific group Zoom call that my biz bestie Allison Melody of the Food Heals empire did last Saturday. Six entrepreneurs joined us to ask questions, brainstorm, and work through mental blocks. I hope this helps you wherever you are in your journey! And jump into our 14-week Bestselling Book Group Program starting on May 25th, if you catch this in time! A...
May 18, 2020•1 hr 16 min•Ep. 210
Be a #1 Bestselling Published Author with your book on Amazon and Barnes & Noble...before quarantine is over! On Saturday, May 15th at 12pm PST, Allison Melody and I will meet you online for a fun mimosa brunch (BYOBB = Bring Your Own Booze & Brunch) to discuss how YOU can become a bestselling author in as little as 14 weeks! Join us to get support, accountability, and step-by-step direction from brainstorming...to writing...to editing...to formatting...to book cover design...to pre-mark...
May 15, 2020•4 min
UNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}! Facebook Post where you can write and share your thoughts: We all know the whole 'you are the average of the 5 people you spend the most time with' saying -- I retell it all the time, myself! But, I realized recently how doing this can actually hurt us too. Now, before anyone jumps to write a scathing comment in rebuttal, hear me out... HOW IT HURTS You see your hardworking, successful business buddies start...
Apr 30, 2020•4 min•Ep. 209
No matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Funnel Scripts tool from Russell Brunson (Founder of Click Funnels ) and Jay Edwards (professional Copywriter). It's like mad libs on crack. For business. You just plug in key information about your business, product, webinar topic, etc. (with lots of examples to help guide you) and then click the "Build" button. Then, it spits out scripts, full pages of copy, ad copy, video sa...
Apr 09, 2020•11 min•Ep. 208
Do you want to earn income working from home? (Whether you have a child or not...whether you are a mom or not). This episode may also be SO TIMELY for millions of people social distancing at home because of COVID-19. Then tune into this episode! Our guest today shares her story of how she replaced a full-time income in the financial industry (living in the expensive LA area) as a single mom...and how you can do it too. A Few Highlights from This Podcast: - Blog Outpost Group - Single Mommy Tribe...
Mar 19, 2020•47 min•Ep. 207
What's a short-form way to both gain insights on your audience (to improve your copywriting) AND clarify your offers to psychologically attract more clients? A quiz! Brand Impact Strategist Annmarie Rose stops by to break it all down so you can quickly start using quizzes to improve your business and copy. A Few Highlights from This Podcast: - how to attract, engage, and provide incredible value for your ideal audience members using quizzes - how making a quiz is way easier than writing a book o...
Mar 05, 2020•53 min•Ep. 206
This show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense. In this solo episode with just me -- no interview today -- we’ll cover: 1. What is TikTok and just how crazy big is it already? 2. My personal experience with it and how I got a video to over 47,000 views at the time of recording this (about 3 weeks...nearly 25,000 views within 48 hours) 3. 5 TikTok Tips ...plus 1 bonus advanced tip if you stick until the end...
Feb 20, 2020•16 min•Ep. 205
This show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power of the written word...and applying psychology while they’re at it!... But many people ask me how to make money as a freelance writer...how to get started....or how to make some money on the side with their writing as they grow other businesses... And I actually have a great interview with an expert on that coming up in episode 207 with...
Feb 06, 2020•6 min•Ep. 204
Quick copy tip for you today about the uber fun punctuation mark called...the semicolon. What does it look like? It’s like a colon on the top but a comma on the bottom. Often misused, here are the three main ways to use it correctly when a colon, comma, or period just won’t do! WAY #1 To combine two independent clauses (aka sentences that could stand on their own as complete sentences) when their topics are highly related and you want them to sit a bit closer than if separated by periods. For ex...
Jan 23, 2020•4 min•Ep. 203
From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger's and how he used his gifts to find smart workarounds to help better function socially. Dan used his strength in pattern recognition and a few fascinating books (like The Game: Penetrating the Secret Society of Pickup Artists ) to unlock the psychological code for how to engage effectively with others in social situations (after sometimes having to diffuse se...
Jan 16, 2020•47 min•Ep. 202
Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and 9 in Australia at the #1 spot) in about 2 months from start to finish. You can too! Kelsey reveals how she did it, obstacles you faced but overcame, plus her favorite tools you can use... A Few Highlights from This Podcast: - Background of Kelsey...Pinterest manager...singer/songwr...
Jan 09, 2020•1 hr 8 min•Ep. 201
