A high-profile legal battle has erupted in Hollywood involving Blake Lively and Justin Baldoni, following allegations of sexual harassment during the production of the film It Ends With Us. Abbie Fink and Adrian McIntyre talk about the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives. They discuss how these cases reflect broader issues in public relations, particularly the manipulat...
Jan 10, 2025•25 min•Ep. 45
The recent $15 million settlement between ABC News and President-elect Trump has sparked significant concern about the future of objective reporting and press freedom. Abbie and Adrian discuss the implications of this case, exploring how such legal actions can influence journalistic integrity and the delicate balance between business interests and the truth. They talk about the evolving role of media as both a watchdog and a business, particularly in an environment where ownership is increasingl...
Dec 27, 2024•22 min•Ep. 44
The holiday season presents unique challenges for communications professionals as we navigate a crowded landscape of messaging and marketing. With many shoppers planning their purchases well in advance—some starting as early as Labor Day—it's crucial for brands and organizations to strategize their communications well ahead of time. Abbie emphasizes the importance of starting holiday conversations early to ensure messages reach the intended audience amid the noise of competing campaigns. Abbie a...
Dec 13, 2024•22 min•Ep. 43
The decline of local media outlets in the United States poses significant threats to democracy and community engagement. Abbie Fink and Adrian McIntyre discuss the phenomenon of "news deserts," areas devoid of reliable local news sources, drawing on a comprehensive study by Northwestern University's Medill School of Journalism, Media and Integrated Marketing Communications that tracks the scale and impact of shrinking local journalism. Adrian and Abbie underscore the consequences of losing local...
Nov 29, 2024•22 min•Ep. 42
As the United States navigates the turbulent waters of a presidential transition, the ripple effects of the presidential election will be felt across the globe. A growing division in society—fueled by media that profits from polarization—calls for a reevaluation of how businesses and organizations communicate. In this episode, Abbie and Adrian talk about emotional responses to the election results, highlighting the necessity for effective communication in a polarized environment. They emphasize ...
Nov 15, 2024•25 min•Ep. 41
Abbie Fink , the new sole owner of HMA Public Relations, shares her journey of transitioning from vice president to president and the challenges she faced during this significant change. Abbie and Adrian discuss the intricacies of business ownership, including the emotional and financial aspects of Abbie buying out her business partner, Scott Hanson, who retired after many successful years together. Abbie highlights the importance of maintaining the firm's legacy while navigating the complexitie...
Nov 01, 2024•29 min•Ep. 40
How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns? In this episode, Abbie Fink and Adrian McIntyre talk about the 83 podcast episodes they've recorded together since 2019 and why Abbie has decided to "pause" the Copper State of Mind podcast ... for now, anyway. Read the transcript and notes for this epi...
Aug 30, 2022•27 min•Ep. 39
In this episode, Abbie Fink and Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management. Jackie Yoder joined Wilde Wealth Management in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with her a background in Sales Accounting, and Financial Advising. Prior to her position at Wilde Wealth, Jackie was a Financial Advisor at Edward Jones. Durin...
Aug 16, 2022•25 min•Ep. 38
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications. Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at Fish & Richardson , a premier intellectual property and litigation law firm. With over 20 years of experience in the legal marketing industry, Melanie is an industry leader on client feedback programs and frequent spea...
Aug 02, 2022•30 min•Ep. 37
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah’s Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with Caesars Entertainment in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She then became the Marketing Campaign Supervisor for Horseshoe Baltimore in July 2016. Sam was promoted to Marketing Campaign Manager for Harrah’s North ...
Jul 19, 2022•25 min•Ep. 36
When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when and how to take a stand in a contentious media environment, including how to talk to your internal teams about challenging topics. Additional Resource...
Jul 05, 2022•34 min•Ep. 35
Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace. Additional Resources "Is Authenticity Overlooked?" by Scott Hanson "Now Is the Time to be Authentic" by Annelise Krafft "What is Leadership?" by Abbie Fink Follow t...
Jun 21, 2022•26 min•Ep. 34
In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information. Read Abbie Fink's blog post for this episode: "Is It Worth It To Ask for Online Reviews?" Additional Resources "Fake Reviews Could Cost You" by Abbie Fink "#BookClub – Manipurated" by Abbie Fink...
Jun 07, 2022•27 min•Ep. 33
Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. Learn more at MercyCareAZ.org . Read Abbie Fink's blog post for this episode: "In The House With ... Laurie Munn" Additional Resources "What Makes a Go...
May 24, 2022•37 min•Ep. 32
In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the Public Relations Global Network , which celebrates its 30th anniversary this year. Read Abbie Fink's blog post for this episode: "Collaboration, Best Practices Are Benefits of the PRGN Network" Additional Resources "What is the Difference Between Local and National Public Relations?" by Abbie Fink "Unmatched Resources of a PR Network" by Scott Hanson "How PRGN Got Started" by Scott Hanson Follow the podcast If you en...
May 10, 2022•29 min•Ep. 31
The "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators. Read Abbie Fink's blog post for this episode: "Communications Remains Front and Center in the Workplace." Additional Resources "Creating An Innovative and Authentic Workplace" by Abbie Fink "Two Years" by Abbie Fink "What’s Your Story?" by Abbie Fink "The Candy Bar Personality Test" by ...
Apr 26, 2022•34 min•Ep. 30
What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards? Read Abbie Fink's blog post for this episode: "Have We Ever Compromised Our Integrity?" Additional Resources "How to Build a Crisis Management Strategy for Social Media" by Justin Liggin "Crisis Communications in the Social M...
Apr 12, 2022•33 min•Ep. 29
In this episode, Abbie and Adrian talk with Jon Goldberg , founder of Reputation Architects Inc., about the importance of content in establishing your reputation. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. , a strategic communications and risk management advisory firm focused on building, protecting and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement. He founded the firm in 2009 after more than 25 years a...
Mar 29, 2022•40 min•Ep. 28
Across the globe, distrust is on the rise. People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow. Abbie and Adrian discuss the latest research on trust and what the public wants from executives and other business leaders. Additional Resources The 2022 Edelman Trust Barometer " How Can Brands Build Trust for the New Normal? " by Autumn Jarrett " Building a Brand with Trust " by Marissa Baker " Trusted News Sources " by Scott Hanson F...
Mar 15, 2022•30 min•Ep. 27
When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product was a a picture sharing app, could be that valuable. Fast forward ten years and Instagram is, for many in the 18 to 45 year old set, the undisputed champion of social media apps. Every day, people are posting millions and millions of pictures--carefully c...
Mar 01, 2022•24 min•Ep. 26
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Twitter as a platform for business communication and how brands can engage in 2022. Read Abbie Fink's blog post for this episode: "Grow Your Brand on Twitter" Additional Resources "How to Use Twitter’s Trending Topics for Your Twitter Strategy" by Autumn Jarrett "Twitter is a Valuable Tool for Today’s Journalists" by Abbie Fink "Lessons to Learn From the Big Game" by Abbie Fink Follow the podcast If you enjoyed this ...
Feb 15, 2022•30 min•Ep. 25
In this episode of Copper State of Mind, Abbie Fink and Dr. Adrian McIntyre talk about business communication on Facebook and whether the platform is still relevant in 2022. Read Abbie Fink's blog post for this episode: "How to Grow Your Brand on Facebook" Additional Resources "Three Tips for Generating Leads on Facebook" by Justin Liggin "What is Facebook Reach?" by Autumn Jarrett "What Do Consumers Expect From Brands Online?" by Justin Liggin Follow the podcast If you enjoyed this episode, ple...
Feb 01, 2022•30 min•Ep. 24
LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of LinkedIn as a content platform and why all business leaders should have a LinkedIn strategy in 2022. Connect with Abbie on LinkedIn: https://www.linkedin.c...
Jan 18, 2022•29 min•Ep. 23
As the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022. Read Abbie Fink's blog post for this episode: "Trends in Digital for the New Year" Additional Resources "How Good is Your Digital Marketing Strategy? – Part One" by Abbie Fink "How Good is Your Digital...
Jan 04, 2022•32 min•Ep. 22
One thing we know about the future is that it's unpredictable. But here we are with some predictions about issues that will continue to impact our lives and work in 2022, as well as the public relations and media-related implications of these trends. Read the full article for more insights from members of the Public Relations Global Network: " PR Predictions for 2022 from The Best Comms Pros around The Globe " Read Abbie Fink's blog post for this episode: "What Does the Future Hold?" Follow the ...
Dec 21, 2021•34 min•Ep. 21
How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback? The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are. No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that? Since employees play a critical role in an organization’s success, effective int...
Dec 07, 2021•26 min•Ep. 20
For many companies, Q4 means strategic planning and budgeting for the upcoming year. It's the perfect time to consider contracting with a public relations firm to develop and implement public relations and marketing programs for your organization. Whether big or small, for profit or not-for-profit, outside consulting services can be a valuable asset to your organization. But not every public relations firm is a good fit for you, and you're not a good fit for every PR agency. In this episode, Abb...
Nov 23, 2021•34 min•Ep. 19
In this episode, Abbie and Adrian talk about visual storytelling with Paul M Bowers. They discuss the nature of the relationship between the creative and the agency, choosing a creative person who is invested in the success of the agency as well as their own gig, and building an ongoing understanding over time. They also talk about the "secret sauce" in a photo or video shoot: the ability of the photographer to coach and create an environment of safety for subjects with whom they’re working, how...
Nov 09, 2021•42 min•Ep. 18
Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question? In this episode, Abbie Fink and Dr. Adrian McIntyre help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie creators, not business or nonprofit leaders.) Abbie & Adrian talk about why there's no "one size fits all" strategy for driving business results wi...
Oct 26, 2021•31 min•Ep. 17
In this episode, Abbie and Adrian talk with Michelle Olson , APR, chair of the Public Relations Society of America , the nation's leading professional organization serving the communications community. With nearly 30,000 members, PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. Michelle began her tenure as n...
Oct 12, 2021•46 min•Ep. 16
