Tue. 08/30 - Big Kale's Big Lie

The surprising history of how kale became so popular so quickly back in 2014, and how both Pizza Hut and Chick-fil-A were partially responsible––but not because they actually included kale on their menus. It’s a tale of lawsuits, publicity campaigns, bloated markets, and one very big kalespiracy.

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Links:

• Big Kale (weakankleblake, TikTok)
• Pizza Hut Used to Be One of the Largest Kale Purchasers in the US (TODAY)
• The Strange Mystery Of Who Made Kale Famous ... And Why (mindbodygreen)
• Fri. 07/08 - The Breakfast Episode (Cool Stuff Ride Home)
• Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business by Bob Batchelor and Thomas Heinrich 
• The Great Kalespiracy (The Hustle)
• Who Owns Kale? (National Geographic)
• 2017 Census of Agriculture (USDA)
• Kale (Produce Market Guide)
• The Kale Craze Might Be Ending (The Atlantic)
• Jackson Bird on Twitter

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