How To: THE MISTAKES FOOD WRITERS MAKE

We've been writing about food for over twenty years. We've seen the industry change with new digital media, fractured but more empowered, with perhaps an even more discerning and enlightened audience.

We're veteran cookbook authors Bruce Weinstein & Mark Scarbrough. We'd love to tell you our journey across the digital divide--and the mistakes we've watched old-school cookbook authors and food writers make as they try to navigate the digital world.

We're not pros. But we have learned a thing or two. And we've seen the mistakes of the old guard as it enters this new world: hyping gimmicks, giving everything the hard sell, and failing to connect with readers, listeners, and viewers.

In this episode of COOKING WITH BRUCE & MARK, we'll talk about how reaching an audience has changed and what food writers can do to make more meaningful connections.