How Tracking Works in The New One Page Checkout for Shopify
Episode description
Learn about the step by step tracking nuances of Shopify's new One Step Checkout with Brad Redding (Founder & CEO @ Elevar). He talks through how each step is tracked via native GA4 Channel, Web Pixel API, Webhooks, and nuances of post-purchase upsells, accelerated payment methods, etc.
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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:
Shopify One Page Checkout
Checkout Extensibility
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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
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How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam