Conversations with Women in Sales - podcast cover

Conversations with Women in Sales

Lori Richardsonwomensalespros.com
Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018. Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidence, content creation and promotion, social media, building inclusive sales teams, and more.
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Episodes

147: Women who Rise in Sales Roles: Nirvanna Lildharrie, Column

If nothing else, connect with Nirvanna to follow her LinkedIn posts and shares - she is so great at putting things "out there" on topics like leadership, stress, inspiration, and dealing with change. I met Nirvanna in Boston a number of years ago. She's always been focused on her professional development, and committed to being in a leadership role. Learn how she rose from individual contributor to a leader - she would not settle for another individual role. I am inspired by her "can-do" attitud...

Jan 31, 202329 min

146: For Best Prospecting Results, Know Your Value Prop and Pain Points, Nancy Calabrese, One of a Kind Sales

Nancy Calabrese is Founder and CEO of One of a Kind Sales - a lead generation and appointment setting firm working primarily with B2B companies, helping them grow revenue. Her team loves cold calling, lead development, and top of the funnel services. Most people don't, so this has given Nancy a robust business for many years. In our conversation she'll share her story, how she grew to love sales so much, and some tips and ideas for success in getting meetings and in speaking with future buyers. ...

Jan 21, 202318 min

144: Brief Wrap Up of the Year in Review on Conversations with Women in Sales 2022, Lori Richardson, Women Sales Pros

We had so many wonderful episodes this past year. Lori Richardson, podcast host, will share the top listened to episodes and some of her favorite topics and guests. Plus she puts out a call at the end for everyone to do a hard look at their past year and review, then set some stretch goals and find an accountability partner or team. Lori mentions free tools to download for helping you evaluate 2022 and to kickstart 2023. You can reach out to her if you don't know how to reach the ones she's refe...

Dec 29, 202217 min

143: Sales Leader in a Telecom Company, Laura Colón, Vonage

Laura Colón focused on public relations in college at the suggestion of a counselor. She learned, however, that PR does not pay well right out of college. She went a different direction and ended up in sales, but is grateful for the learning she got about communication and PR which has helped her first as an individual contributor in sales, then as a sales leader. Laura has worked on both coasts, and is currently Regional VP, Mid-Market West for Vonage. She is also a Mentor at #GirlsClub and rec...

Dec 14, 202222 min

142: From Teaching and Physical Fitness to Sales Career, Porchia Jenkins, TripActions

Porchia Jenkins is currently Manager of Mid-Market Sales Development at a company called TripActions. But Porchia didn't start out in college thinking about going into sales... nope, she was focused on kineseology and exercise science. Got her Bachelors degree, and then her Masters in it. She was ready for her career in physical fitness - first working with adults, and then with kids. Somehow she ended up at a holiday party or two with folks in software sales. That got her thinking about a chang...

Dec 07, 202230 min

141: Love Your Team: A Survival Guide for Sales Managers in a Hybrid World, Helen Fanucci, Microsoft

Helen Fanucci has written a much-needed book in "Love Your Team" and it is different from so many other sales management guides because it helps managers, whether new or experienced to understand what to say, when to say it, and actual wording suggestions. Helen has brought her years of sales leadership currently as a senior leader at Microsoft and previously at Sun Microsystems. There are sections of the book on these conversations - on connection, performance, strategy, customer engagement, an...

Nov 30, 202223 min

140: An Endurance Runner Moves into B2B Sales, Katie Visco, ADP

Katie Visco was the youngest woman to run across the United States in 2009. Not only did she run across the U.S., but she gave talks all along the way. She repeated a cross-nation run ten years later, running across Australia with only bicycle support throughout the ride. Now Katie is in a sales role at ADP in their retirement services - and winning awards doing it - no surprise. Listen to Katie's transition into sales (she's also an entrepreneur) and learn what keeps her going. This is our 140t...

Nov 23, 202227 minEp. 140

139: When Knowledge is Shared, Everyone Wins, Heidi Messer, collective[i]

Let's talk about the drop in outbound call connections - buyers have changed. How do we adjust and prepare and work to hit our sales numbers? Meet Heidi. Heidi Messer is an entrepreneur, board director, builder of networks and investor who founded several global businesesses including Linkshare and collective[i]. She serves on a number of boards, was granted two patents connected to collective[i]'s data analytics network and is listed in Wikipedia. The name collective[i] stands for Collective In...

Nov 09, 202230 min

138: The Power of Science in Selling, Wesleyne, Transformed Sales

Wesleyne went to college to become a chemist. She was a chemist for four years, then got into a sales career - tripling the sales in her region in one year! She takes a scientific approach to selling, and uses data to prove what a sales team possesses and what it needs. Take a listen to this fun conversation with my friend and colleague, Wesleyne and see how someone with a scientific background totally excelled at selling. Find more about Wesleyne at https://www.transformedsales.com/ She also ha...

Oct 26, 202222 min

137: Heart Powered Sales, Robin Treasure, Author & Sales Trainer

This podcast aims to highlight so many women in sales who have created success without being "salesy" - you know that "icky" feeling after being "sold to?" that can happen in a bad sales situation. Robin Treasure wrote a book, "Heart-Powerd Sales - Grow Your Sales Exponetially with Emotional Intelligence and Intuition" and is a great resource for anyone in sales wanting to be in the admirable profession of selling, using heart. Robin is a sales trainer and sales coach as well as a multi-lingual ...

Oct 19, 202225 min

136: Sales is an Admirable Profession, Mandi Graziano, Author & Sales VP

Her book starts with the powerful sentiment: "Sales isn't a dirty word!" and so did our conversation. Mandy is not only the VP, Global Accounts at Hospitality Performance Network but is also the author of a great book called, "Sales Tales: The Hustle, Humor, and Lessons from a Life in Sales". Mandy has a very down to earth style in sharing what she loves about the sales profession and how everything we do involves selling - so embrace it rather than shy away from it.

Oct 12, 202232 min

135: Heels to Deals, Heidi Solomon-Orlick, GirlzWhoSell

Heidi Solomon-Orlick is a force to be reckoned with. In our conversation she will talk about her career in sales (currently now Sr. VP, Bus Dev at Arise Virtual Solutions) and the impetus to launch her organization, GirlzWhoSell. Heidi has amazing amounts of energy as it seems she is always working on a new project or idea for more women in sales. I met Heidi when we both lived in New Hampshire and I was impressed with her networking to key people, and for believing in the idea to put a book tog...

Aug 31, 202225 min

134: Financial Abundance and Growth Mindset for Sales, Elyse Archer, She Sells

I met "my people" when I met Elyse Archer - she has a big abundant mindset and is helping men and women entrepreneurs and professional sellers to gain success through mindset, too. Elyse has a soft spot for women and founded She Sells to offer programs specifically for women - also a She Sells podcast. Elyse is also a personal brand strategist and a video confidence coach. I hope you find this episode inspiring - would love any feedback. Check out Elyse at https://elysearcher.com/...

Aug 17, 202227 min

133: Sales Truly Helps, Not Hustles, Sam McKenna, #SamSales

Samantha McKenna is Founder of #SamSales Consulting. We had an amazing conversation about the negative stereotype sales still has - and the wonderful attributes a sales career actually offers. Do you have the ability to have a conversation, to run a process? You could be great in B2B sales. This is a profession where you can impact your earning potential by how you "run" your territory. It is very entrepreneurial. You can also customize your lifestyle with a sales career. "If you master the foun...

Aug 10, 202235 min

132: The Grass Isn't Always Greener, Katie Walsh, Hubspot

Katie Walsh was a Division 1 College Field Hockey player and atributes a lot of her success in sales and leadership to her collegiate athletic career. Katie is Director of Sales at Hubspot. Unlike most of us in software and SaaS, she's been at Hubspot for the past NINE years. Yep - sometimes you find a great work home and have talented leaders who inspire you to stay and grow with the company. Katie received a solid foundation in selling through her work at EMC making lots of calls and setting u...

Jul 27, 202232 min

131: Managing Difficult Conversations, Roberta Matuson, Author

Our guest today wrote a fantastic book that will help you to build more empowered conversations as you rise through the sales organization or the company in general. Roberta Matuson is the author of "Can We Talk: Seven Principles for Managing Difficult Conversations at Work" Roberta and I had a rousing conversation and you'll find some gems to take away if you want to be a better, more effective communicator.

Jul 14, 202227 min

130: Bet on Yourself and You'll Always Win, Amy Franko, Amy Franko Assoc

Amy Franko is a keynote sales speaker and the author of "The Modern Seller: Sell More and Increase Your Impact in the New Sales Economy" Amy is also the Chair of the Board of Directors of Girl Scouts of Ohio's Heartland where they are building an amazing STEM project for their Girls Scouts which we also discuss. Learn how Amy got into sales as an English and Communication college grad and how she's been drawn to tech during her career. Learn more about Amy at https://amyfranko.com/

Jun 30, 202223 min

129: On Becoming a Good Storyteller, Jen Allen, Challenger

Jen and I talked about a lot of different things but what grabbed me was her speaking about how becoming a podcast host helped her be better at storytelling. Storytelling is such an important skill within professional selling that I wanted to highlight that - we talk about a leader who made a big impression on Jen and our first sales experiences. Who you work for early on in your career matters - which is why we need female voices to help encourage women up and coming in sales today. Jen says, "...

Jun 23, 202231 minEp. 129

128: Know Who You are; Natalia Gallo, GAF

Natalia Gallo is a changemaker in the male-dominated world of roofing. She has risen through the ranks to Regional Sales Director and spent years helping to mentor and support other women to succeed. Natalia brought the idea of getting the women in sales within GAF together to learn from each other, and the WinS program was created. Listen to how she started as an architect and is now one of the top women in the roofing profession.

Jun 09, 202223 min

127: It Is OK to Evolve and Change, Natasha Hemmingway

Natasha Hemmingway took her college degree in Biology and a leap of faith into pharmaceutical sales and never looked back. After eight years she pivoted into medical device sales, and did that successfully for another eight years. Now she runs her own coaching practice and is focused on teaching others how to Sell with Heart Not Hustle (R) Natasha has a powerful story she shares in this episode about losing her full term baby and how poorly a situation like that is handled in most companies - ma...

May 25, 202225 min

126: Ask, Do Not Assume, Yamini Bhat, Vymo

Before a woman leaves a sales role due to issues she isn't comfortable with - such as her environment or a life event, she needs to ask about a different accomodation rather than us losing another woman in sales. My conversation with Yamini Bhat, CEO & Co-Founder at Vymo covered the many unconscious biases there are in the workplace. Vymo is a sales enablement platform and so we talked about within her company as well as with clients and customers how women and men differ. It was a varied an...

May 18, 202230 min

125: Right on the Money Book Review, Colleen Francis

In her new book, "Right on the Money - New Principles for Bold Growth", author and sales strategist Colleen Francis discusses the current sales landscape and offers some great strategies - and tactics - to win over today's buyers. One of the #WomenInSalesAuthors with bold strategies for revenue growth.

May 01, 202228 min

124: The Killer Pitch Master Precious Williams

Precious Williams KNEW there was a STAR inside of herself - she was not raised with confidence but she learned to embrace herself and own who she is. She is a world class master communicator and a shining light in our sales world (and the world at large) Sales and pitching skills are vital to charting your own destiny. Precious shares part of her story and you should be watching for Precious - she is going big places!

Mar 30, 202233 min

123: Why We Share our Story, Jen Ferguson, Salesforce

Jen is an author contributor to the new book, "Heels to Deals" with 33 women's stories about their journeys in B2B sales. It was pulled together by Heidi Solomon-Orlick of Girlz Who Sell and is a GREAT read! Jen does a popular LinkedIn Live show where she shares stories, as she did in the book and on this episode about challenges she ran into as a woman in sales - in hopes that other women coming up in sales will learn from others and not get stuck in the same corner or be speechless if and when...

Mar 23, 202243 min

122: Think Big in Your Sales Career, Natasha Sekkat, EMC

Natasha has had a most interesting journey into and through sales. She grew up with a most unconventional upbriging (you'll have to listen to see what I mean) and had no idea what business was, let alone sales. Through her education and early roles she learned about sales and has been involved in it now for the past 20 years. Listen to Natasha's journey and get inspired.

Mar 09, 202234 min

121: Sell Without Selling Out , Andy Paul, Sales Author

Andy Paul is a mentor, coach, supporter, and champion of more women in sales. He is also a global sales advisor and top podcaster. In his new book, Sell Without Selling Out, he shows you how to take charge of your own sales career without selling out using the four "Sell In Pillars" of connection, curiosity, understanding, and generosity. These are pillars women have used in sales for YEARS. Now it is a must for everyone in sales because these soft skills are what bots and computers cannot yet r...

Mar 02, 202236 min

120: Sales Pros are Helpers not Snipers, Leslie Venetz, Sales Team Builder

What does an inclusive sales culture look like? How do we get men to be our advocates, not just allies? I talked with TikTok B2B Sales standout Leslie Venetz, Founder, Sales Team Builder, about her 15 year sales journey and how far we still need to go for more women in sales. We talk about working remotely and how that can be a game changer for a mom with child or kids at home - and how you don't need to be a "road warrior" to be a sales leader anymore. That is great for more women sales leader ...

Feb 10, 202223 min

119: Tips to Plan Your Sales Career, Meg Hewitt, Salesforce

Meg Hewitt has had a number of varied roles which we talk about this episode. She's been a rep, a manager, a head of sales dev, trainer, coach, Director of Sales, Regional VP, and now a Strategic Account Executive, Retail & Consumer Goods at Salesforce. Meg shares that it's not the title but what you learn, and how you can work to plan out what it is you need or where you want to go in sales. What is wonderful about B2B sales is that you can take your career many different directions. Meg sh...

Feb 02, 202230 min
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