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Conversations in Public Relations

Mary Fletcher Joneswww.podomatic.com
Welcome to “Conversations in Public Relations.” The series will feature brief interviews with Washington, DC metropolitan area public relations professionals at all stages in their careers. We'll discuss some important trends and issues, and hopefully, you’ll be informed and inspired. Thanks for visiting!
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Episodes

Celebrating a Year of Conversations

In this video, Mary Fletcher Jones celebrates the achievement of producing more than 80 Conversations in Public Relations videos presented on YouTube in 2009. Special thanks to all the wonderful guests and to David Hyson for his help and support to make this free and informative series available to our community of professional communicators and students. In its first year, the videos were viewed more than 8,000 times on YouTube and more than 5,000 times on iTunes. Conversations in Public Relati...

Dec 23, 20095 min

How to Present a Virtual Press Conference, with Amy Shaw

Amy K. Shaw, Associate Director of Public Relations at SNM (http://www.snm.org), shares the results of her organization's amazing success with obtaining media coverage at their annual conference by presenting a well-planned press conference, including the element of a virtual press conference created with Ustream live streaming online video. To download Amy Shaw's PowerPoint presentation (11 slides) about this press conference, visit http://www.adfero.com/viralvideopdfs/... Conversations in Publ...

Dec 21, 20098 min

Anatomy of a Press Conference; with Amy Shaw

If you've ever wondered what kind of work goes into producing a press conference, tune in as SNM's Associate Director of Public Relations Amy Shaw shares best practices for obtaining media coverage. Amy discusses how to connect with reporters, how to hold a virtual press conference, and how to maintain momentum and relationships after the press conference. Recorded in December 2009. Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

Dec 21, 20095 min

Barry Reicherter: Digital and Creative Lead at Widmeyer Communications

Meet Barry Reicherter, Senior Vice President and head of Digital and Creative at Widmeyer Communications. Barry shares how he became involved in digital and social media, and talks about his work at Widmeyer http://www.Widmeyer.com This social media video is part of the Conversations in Public Relations series. Produced October 2009 by Mary Fletcher Jones and David Hyson.

Nov 07, 20096 min

Ben Finzel - Widmeyer Public Affairs

Meet Ben Finzel, Senior Vice President at Widmeyer Communications http://www.Widmeyer.com and head of the PR agency's Public Affairs practice. Ben shares how he got started in public affairs, and what he does now at Widmeyer. He also explains the concept of "power public affairs" and its cross-industry importance. Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations, October 2009.

Nov 07, 20095 min

The future of social media - with Barry Reicherter, Widmeyer Communications

Barry Reicherter, Senior Vice President at Widmeyer Communications and the Digital and Creative lead fo the public relations agency, shares best practices for employing social media in public affairs campaigns, as well as his views on where social media is heading in the future. Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations, October 2009.

Nov 07, 20094 min

Social Media and Public Affairs with Ben Finzel of Widmeyer Communications

Integrating social media into public affairs campaigns is the topic of this social media video featuring an interview with Ben Finzel, Senior Vice President and public affairs practice lead at Widmeyer Communications http://www.Widmeyer.com Ben shares his expertise built on more than 20 years of experience in public affairs. Produced October 2009 by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

Nov 07, 20094 min

Margaret Dunning of Widmeyer Communications

Meet Margaret Dunning, Principal and Chief Strategy Officer of Widmeyer Communications, (http://www.widmeyer.com) an independent public relations firm with offices in Washington, DC and New York. In this inspiring Conversations in Public Relations video interview, Margaret Dunning shares how she got started in communications, and what she likes best about her career. She also describes what her agency responsibilities entail, and reveals her future plans for Widmeyer Communications. Produced by ...

Nov 03, 20097 min

Widmeyer Communications - Profile of a DC PR Firm

Margaret Dunning, Principal and Chief Strategy Officer, provides background on Widmeyer Communications, an independent public relations firm with offices in Washington, DC and New York (http://www.Widmeyer.com). Margaret Dunning also describes the ways in which Widmeyer is different from other agencies. Part of the Conversations in Public Relations video series. Produced by Mary Fletcher Jones and David Hyson.

Nov 03, 20095 min

Margaret Dunning offers career advice for new PR professionals

Margaret Dunning, Principal and Chief Strategy Officer of Widmeyer Communications http://www.Widmeyer.com, shares job-seeking and career-building advice for young PR professionals in this Conversations in Public Relations video interview. Conversations in Public Relations is a public relations video series produced by Mary Fletcher Jones and David Hyson. Recorded October 30, 2009 at Widmeyer Communications, Washington, DC

Nov 03, 20093 min

Twitter with a Twist: The Story of 10thFlrVending

Meet Karen Untereker, Digital Influence Strategist at Ogilvy Public Relations and the "facilitator" of 10thFlrVending, the hilarious Twitter persona of the vending machine on Ogilvy PR's 10th Floor. Karen talks about the genesis of 10thFlrVending and its surprising popularity on Twitter. Follow @10thFlrVending http://twitter.com/10thFlrVending for funny updates that also provide a refreshingly authentic look inside one of DC's top PR firms. Follow Karen @unterekless http://twitter.com/unterekles...

Oct 31, 20094 min

Can PR change behavior? Sarah Temple, Ogilvy PR's Social Marketing SVP

Tune in for a fascinating discussion with Sarah Temple, Senior Vice President of Social Marketing at Ogilvy Public Relations. Sarah explains how social marketing campaigns can tackle important social issues, and presents some best practices from Ogilvy's illustrious work in this area. Sarah was recently honored as a nominee for Washington PR Woman of the Year by Washington Women in Public Relations. Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

Oct 31, 20095 min

A Conversation with Jessica Berk Ross: EVP at Ruder Finn

Meet Jessica Berk Ross, Ruder Finn Executive Vice President and General Manager of the Washington, DC office. In this interview with Mary Fletcher Jones, Jessica shares what she loves about her job, and the qualities that make Ruder Finn an outstanding public relations agency to work for. This segment is part of a series profiling public relations agencies in Washington, DC. for Conversations in Public Relations. Produced by Mary Fletcher Jones. Direction by David Hyson. View all episodes on You...

Oct 10, 20095 min

Insight on Healthcare PR: A Conversation with Sara Latham

Sara Latham, Senior Vice President of Healthcare at the Washington, DC office of Ruder Finn (http://www.ruderfinn.com) talks about her background in public relations and explains why healthcare public relations has become such a hot field in PR today. Your host for this episode of Conversations in Public Relations is Mary Fletcher Jones. Direction by David Hyson. View all episodes on YouTube and http://www.prconversations.wordpress.com

Oct 10, 20093 min

The Agency Experience: Perspective from Brian Perry, Ruder Finn

Brian Perry is an Account Coordinator at the Washington, DC office of Ruder Finn, one of the world's largest independent public relations agencies. Listen as this young professional describes how he began his career in public relations, what it's like to work for an agency, and tips for landing a PR agency job. Brian also talks about Ruder Finn's innovative environmental PR practice. Your host for this episode of Conversations in Public Relations is Mary Fletcher Jones. Direction by David Hyson....

Oct 10, 200952 min

Social Media - Before and After a Crisis

Dallas Lawrence provides suggestions for how corporations, government agencies, and nonprofit organizations can use social media to build online communities of support that can be called on during a crisis. He mentions the usefulness of building positive relationships with bloggers, Twitter users, and groups of people on social networks. As chair of Levick Strategic Communications Digital Media Practice, Dallas Lawrence leads a team that provides high-profile corporate, government, and non-profi...

Oct 10, 20098 min

Reputation Management Best Practices

Dallas Lawrence, chair of Levick Strategic Communications Digital Media Practice, shares best practices for using social media to build online communities of support. Dallas leads a team that provides high-profile corporate, government, and non-profit clients with effective online reputation management, crisis response and social media engagement programs. He also blogs for "Bulletproof: The Blog on Crisis Communications" http://www.bulletproofblog.com . Follow Dallas on Twitter @DallasLawrence ...

Oct 10, 20093 min

A Conversation with Dallas Lawrence

Meet Dallas Lawrence, a public relations professional with expertise in using digital and social media for reputation management and crisis response. As chair of Levick Strategic Communications Digital Media Practice, Dallas Lawrence leads a team that provides high-profile corporate, government, and non-profit clients with effective online reputation management, crisis response and social media engagement programs. Dallas blogs for "Bulletproof: The Blog on Crisis Communications" http://www.bull...

Oct 10, 20098 min
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