Rob Punselie: Content Jobs to Be Done
Jan 09, 2025•31 min•Season 8Ep. 207
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Episode description
A truly customer-focused content strategy is the cornerstone of good customer experiences.
Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework.
This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies.
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