Noz Urbina
Oct 20, 2020•31 min•Season 3Ep. 85
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Episode description
Noz Urbina can help you navigate the hype around personalization and create genuinely helpful customized content experiences.
Noz focuses on the fundamentals that create useful, usable adaptive content. He starts with customer journey mapping and persona creation to develop an evidence-based picture of his users. Then he builds modularized content models that address those user needs.
The result is a human-centered content system that serves up content tailored to answer users' questions wherever they are in their journey.
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