Kristina Halvorson
Jul 09, 2021•34 min•Season 4Ep. 101
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Kristina Halvorson is to many the face and the voice of the content strategy profession.
She came to prominence a dozen years ago with the publication of her book Content Strategy for the Web, and she had been practicing content strategy for a dozen years before that.
Since 2011 she has organized Confab, the leading content strategy conference, and founded in 2020 the Button conference, which focuses on digital product content.
She hosts the Content Strategy podcast. And she leads Brain Traffic, a top content strategy consultancy.
She is working now on her second book, about content leadership in organizations that excel at customer experience.
For the best experience, listen in Metacast app for iOS or Android