Kate Thomas: Structured-Content Adventures at PayPal
Apr 20, 2022•30 min•Season 5Ep. 117
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Episode description
Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS.
Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways.
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