John Collins
Sep 30, 2021•32 min•Season 4Ep. 106
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Episode description
John Collins is a content engineer at Atlassian, where they are well along in their transition from old-fashioned bespoke content models to modern connected content.
Creating and managing content for intelligent content ecosystems requires a fresh approach and a new set of skills.
This new content engineering discipline helps enterprises address some of the biggest challenges of the digital era: personalization, omnichannel strategy, and localization.
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