Jeffrey MacIntyre: Orchestrating Personalized Content Experiences
May 29, 2024•32 min•Season 7Ep. 189
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Episode description
Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well.
Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the customer-focused experiences that consumers expect.
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