Jason Barnard: Conversations with Google's Knowledge Graph
Dec 21, 2023•32 min•Season 6Ep. 172
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Like many digital practices, search engine optimization is becoming more conversational.
Not long ago, SEOs had to make their best educated guesses about what was working to get their websites to rank better. Now, by focusing on both feeding information to and gleaning feedback from Google's knowledge graph, Jason Barnard helps companies craft content strategies and messaging architectures that keep their brand prominent in Google's search results.
For the best experience, listen in Metacast app for iOS or Android