Back in early March, when it was still safe to gather in person, we convened a panel of UX strategy experts at the ConveyUX conference in Seattle. Cora Cowles is Associate Experience Director at Huge Detroit Laura Joss is Global Director of the Design Research team at Motorola Brent Summers is Director of Marketing at Blink UX We had a broad-ranging discussion about how to balance quantitative and qualitative inputs into UX strategy. Each panelist brought a unique perspective. And the audience a...
Apr 20, 2020•47 min•Season 3Ep. 65
Elly Searle is a fierce advocate for UX writing. Like any UX professional, her advocacy starts with the end users of the products she works on. But Elly is probably best known for her work advocating for pay equity for her content teams. Thanks to her efforts, Elly's writers are treated the same as their design, research, and engineering counterparts. https://ellessmedia.com/csi/elly-searle/
Mar 03, 2020•29 min•Season 3Ep. 64
Andrea Ames has been a content leader for more than 35 years. From her early work as a technical writer, she has gone on to guide huge content teams and to become an advisor to other content leaders. Some folks might get jaded after three and a half decades in big enterprises. Not Andrea. Her enthusiasm for her work is always contagious and inspiring. Nowadays she focuses on helping content professionals become more effective and businesses more successful. https://ellessmedia.com/csi/andrea-ame...
Feb 20, 2020•33 min•Season 3Ep. 63
Yuval Keshtcher is building a community around the new field of UX writing. He first discovered the need for UX writing as a product designer. Since then, Yuval has convened product writers in discussion forums and classes. He studies the field constantly and hosts a podcast on Writers in Tech. This fall, he'll host a UX writing conference. https://ellessmedia.com/csi/yuval-keshtcher/
Feb 12, 2020•30 min•Season 3Ep. 62
Forest Gibson and his colleagues at Pluto VR have an ambitious purpose: "to help humanity transcend physical location." Even before they formed their company, Forest and his fellow founders did deep work to align on their purpose. That clarity helps them evaluate ideas and make better decisions faster. https://ellessmedia.com/csi/forest-gibson/
Jan 29, 2020•30 min•Season 3Ep. 61
Amy Balliett grounds the power of images in strong narratives. Her visual stories deliver the kind of content that humans are hard-wired to crave. https://ellessmedia.com/csi/amy-balliett/
Jan 14, 2020•33 min•Season 3Ep. 60
Tamara Adlin uses the power of user personas to align teams and help them develop better products. Tamara literally co-wrote the first book on how to develop and use personas. She has subsequently developed several practices that help teams align executives and other stakeholders on how to build genuinely customer-focused products and services. https://ellessmedia.com/csi/tamara-adlin/
Dec 10, 2019•40 min•Season 2Ep. 59
Andy Welfle and Michael J. Metts are on a mission to empower word people. Specifically the people who craft words as part of product-design teams. Their new book, Writing Is Designing: Words and the User Experience , shows UX content creators how to apply design principles to their writing craft. https://ellessmedia.com/csi/writing-is-designing/
Nov 25, 2019•29 min•Season 2Ep. 58
Brittney Urich has been connecting content strategy to UX design from the very start of her career. As a senior user experience designer at Ogilvy's Denver office, Brittney educates both her clients and her colleagues about how content and design support each other. https://ellessmedia.com/csi/brittney-urich/
Nov 18, 2019•32 min•Season 2Ep. 57
Kylie Hansen is a tireless evangelist for the field of UX design. By demonstrating the ROI of content design, she has been able to build a team that is making better products now - and is ready to design the conversational and data-driven content of the not-too-distant future. https://ellessmedia.com/csi/kylie-hansen/
Nov 12, 2019•34 min•Season 2Ep. 56
Ian Lurie is a leading technical SEO expert. But he doesn't recommend spending a lot of time on fancy optimization techniques. Instead, he urges content creators to focus on their users' intent and on quality content. https://ellessmedia.com/csi/ian-lurie/
Oct 22, 2019•30 min•Season 2Ep. 55
Eric Best helps business leaders look into the future. As a scenario-thinking consultant, he helps you discover insights that let you formulate an actionable strategy in the face of uncertainty. In other words, scenario thinking gives you a tool to explore the differences between your currently planned future and the one that may actually unfold. https://ellessmedia.com/csi/eric-best/
Oct 07, 2019•37 min•Season 2Ep. 54
Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode gets a little meta at times :) https://ellessmedia.com/csi/rob-mills/
Sep 17, 2019•31 min•Season 2Ep. 53
Emily Triplett Lentz is committed to making her content as welcoming as possible to everyone who encounters it. Her inclusive-content work not only ensures that traditionally excluded groups feel included. It also delivers stronger business results and promotes better writing. https://ellessmedia.com/csi/emily-triplett-lentz/
Sep 03, 2019•32 min•Season 2Ep. 52
Jonathon Colman knows how to build content teams and integrate them into big digital programs. He deftly navigates the challenges that come with creating complex products in fast-growing organizations, always championing the best content practices. Jonathon's career arc mirrors the growth of content strategy and content design. He started out as a technical writer and webmaster. He was a content marketing pioneer. He worked in both SEO and UX at REI. Recently, he has practiced and managed strate...
Aug 22, 2019•33 min•Season 2Ep. 51
Mónica Guzmán and Caitlin Moran are thoughtful practitioners of a new kind of reporting - conversational journalism. Their team at WhereBy.Us builds community in five U.S. cities with newsletters that engage their readers in ways that old media couldn't. https://ellessmedia.com/csi/the-evergrey/
Aug 05, 2019•32 min•Season 2Ep. 50
Tracy Playle has a super-power: people skills that help her run effective content strategy workshops. Clarify your "why." Get the right people together. Engage them in focused and creative activities. Great strategy is the result. https://ellessmedia.com/csi/tracy-playle/
Jul 16, 2019•34 min•Season 2Ep. 49
Phillip Hunter has been designing digital conversations for 20 years. He started with touch-tone phone applications. More recently, he has worked on Alexa and other voice-based technologies. https://ellessmedia.com/csi/phillip-hunter/
Jul 05, 2019•44 min•Season 2Ep. 48
Colleen Jones is a Jedi Master of content effectiveness. She helps organizations plan, create, and improve operations that produce user-focused content. https://ellessmedia.com/csi/coleen-jones/
Jun 17, 2019•36 min•Season 2Ep. 47
Torrey Podmajersky is a true UX writing pioneer. As a "content developer" for Microsoft's Xbox she cultivated the skills she now uses as a UX writer at Google. Her new book, "Strategic Writing for UX," shares the insights she has gleaned over 10 years of UX writing practice. https://ellessmedia.com/csi/torrey-podmajersky/
Jun 03, 2019•35 min•Season 2Ep. 46
Do you love your CMS? Laura Robertson asked the audience at her Confab 2019 talk whether any of them loved their CMS. In a room of 750 people, only one hand went up. This sad state of affairs has prompted Laura to reflect deeply on content management systems. https://ellessmedia.com/csi/laura-robertson/
May 20, 2019•32 min•Season 2Ep. 45
Mike Atherton applies insights from information architecture to help content strategists develop domain models. These models help align content stakeholders and create a powerful way to organize, discover, and display content. https://ellessmedia.com/csi/mike-atherton/
Apr 22, 2019•32 min•Season 2Ep. 44
Flora Paul developed an analytics practice she calls "editorial intelligence" during her time at BuzzFeed Brasil. She firmly believes that writers and content strategists "can be friends with numbers and data." https://ellessmedia.com/csi/flora-paul/
Apr 10, 2019•26 min•Season 2Ep. 43
Rachel Van't Land is a copywriter, brand strategist, and content strategist. Rachel helps businesses speak in a credible voice that aligns with their brand. https://ellessmedia.com/csi/rachel-vant-land/
Mar 23, 2019•31 min•Season 2Ep. 42
Blaine Kyllo helps enterprises understand and optimize their content processes. A key part of his work is helping his clients develop governance models that keep content operations on track. https://ellessmedia.com/csi/blaine-kyllo/
Mar 19, 2019•28 min•Season 2Ep. 41
Crystal Taggart helps small- to medium-sized businesses improve their business results with artificial intelligence. AI is rapidly emerging as a viable technology that even small businesses can use to optimize their marketing efforts. https://ellessmedia.com/csi/crystal-taggart/
Mar 12, 2019•33 min•Season 2Ep. 40
Neal Sofian leads a company that builds conversation bots for the health-care industry. Using algorithms, machine learning, and contextual storytelling, they create complex, customized content on the fly to help people change their health behavior. https://ellessmedia.com/csi/neal-sofian/
Mar 06, 2019•33 min•Season 2Ep. 39
Jennifer Bourn helps small businesses create systems to plan and create their content. She also helps other small-agency owners streamline and systematize their operations. https://ellessmedia.com/csi/jennifer-bourn/
Feb 21, 2019•30 min•Season 2Ep. 38
Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission. https://ellessmedia.com/csi/kronda-adair/
Feb 05, 2019•27 min•Season 2Ep. 37
Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects. https://ellessmedia.com/csi/jenn-marie/
Jan 25, 2019•29 min•Season 2Ep. 36
