Content Strategy Insights

Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).

Last refreshed: July 9th, 2025 at 11:29 PM ⓘ

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Episodes

#005 Sara Wachter-Boettcher

Sara Wachter-Boettcher talks about structuring content, and - more importantly - how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life (2016, A Book Apart). Her latest book is Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech (W.W. N...

Dec 07, 2017•42 min•Season 1Ep. 5

#004 Duane Forrester

Duane Forrester is currently VP of is VP of Industry Insights at Yext. He previously served as the lead SEO for Microsoft’s MSN and then as the webmaster outreach lead for the Bing search engine. He has written on SEO and other marketing and technology subjects for Search Engine Land and other industry publications. http://www.yext.com/

Nov 28, 2017•1 hr 6 min•Season 1Ep. 4

#003 Adam Fout

Adam Fout is a "content sorcerer" with Blue Steele Solutions in Dallas, TX, where he develops content-marketing strategy and writes emails, blog posts, and other marketing content. https://bluesteelesolutions.com/ https://adamfout.com/

Nov 25, 2017•29 min•Season 1Ep. 3

#002 Paula Land

Paula Land comes to content strategy via a career in publishing and a ten-year stint at Microsoft where she managed millions of pages on the MSDN website. She currently operates a content strategy consultancy.

Nov 25, 2017•39 min•Season 1Ep. 2

#001 Hanson Hosein

Do we really need any more content? Hanson Hosein has some thoughts on this, and much more, in this premiere episode of the "Content Strategy Interviews" podcast. Hanson Hosein was a pioneering digital storyteller as an NBC war correspondent and as a freelance news producer. He is currently the Director of the Communication Leadership program at the University of Washington in Seattle.

Nov 25, 2017•34 min•Season 1Ep. 1

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