Colleen Jones: AI and The Content Advantage
Oct 24, 2024•34 min•Season 1Ep. 39
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Episode description
Now in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature.
The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduring concepts of digital disruption and digital transformation, both of which have been accelerated by the arrival of new AI technology.
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