Bob Kasenchak

Bob Kasenchak is an expert on taxonomy for web publishers. He's one of a handful of information architects who focuses on this powerful practice.

A good taxonomy helps people find and navigate your content. It helps search engines index and list your content. It helps connect your content to similar content on the web.

The process of building a taxonomy can help align different business units in your organization around a central knowledge model that can power a number of different information systems.

People like Bob devote their careers to the practice of taxonomy. But you don't have become a professional to benefit from well-organized content.

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