Are Halland
Nov 03, 2021•31 min•Season 4Ep. 108
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Episode description
Are Halland's "Core Model" has guided the work of content strategists, information architects, web marketers, and other digital professionals for more than 15 years.
The model grew out of the need to align stakeholders around a practice that could balance user needs, business concerns, and content creation for websites.
It has evolved into a versatile tool that can improve the content experience in any digital product.
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