177 - 7 Most Common Newsletter Mistakes (and How to Fix Them)

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Jan 24, 2022•45 min

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Episode description

Do you send a regular newsletter? Or maybe you’re thinking of starting one?

In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 of the biggest mistakes they see business owners make when it comes to sending newsletters.

Listen to this episode to hear more about:

What Suzi shares about her 20+ years sending a newsletter EVERY week (yes, she hasn’t missed a week!).
When you do and don’t want to start a newsletter.
Why a newsletter is worlds apart from a dedicated email send and why that matters when it comes to planning your marketing.
How being single-minded with your newsletter will help you get more subscribers and KEEP them.
Is it better to be more predictable with your newsletter format or throw in a few curve balls?
Can you really send a newsletter with only one story in it?
The thing that bugs Suzi most about newsletter designs!
The one newsletter Michelle looks forward to getting in her inbox over all others.
And much more!

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