Content Rookie

Nicole Michaelis

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

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Episodes

The dos and don'ts of copywriting

Episode 9: The dos and don'ts of copywriting There's a lot of copywriting advice on the internet. And some advice is better than others. In this episode, we look at some common copywriting dos and don'ts and discuss when and how specific copywriting tricks make sense - so you can become better at writing and writing copy. Learning outcomes: What really good copy looks like What you should avoid when writing copy Copywriting vs UX writing Copywriting tips and tricks Host: Connect with Nicole Mich...

May 20, 2020•34 min•Season 1Ep. 9

Getting into freelance writing

Content Rookie Episode 8: Getting into freelance writing This episode goes beyond our usual programming due to the number of requests for insights on freelance writing and copywriting. Together with guest Kat, we explore what freelance writing looks like in practice, how freelance writing, editing, and copywriting differ, and how to get started. Learning outcomes: What background do I need to become a freelance writer? Freelance writing vs freelance copywriting What to think about before you sta...

May 09, 2020•56 min

Kick-ass copywriting

Episode 7: Kick-ass copywriting Copywriting is (mis)understood as a lot of different things - but what does it really come down to? Clarity. Structure. Persuasion. And some kick-ass writing. If you're wondering what copywriting really is about or interested in getting into it, this episode covers the basics. What you'll learn: What copywriting is How copywriting differs from content writing The basics of copywriting Priming Copywriting vs UX writing ...and more! Connect with Nicole Michaelis Web...

May 01, 2020•21 min•Season 1Ep. 7

Getting started with SEO

Episode 6: Getting started with SEO (Search Engine Optimization) SEO and content are barely separable anymore in a time where most people do their research online. No matter if you're trying to sell, entertain or educate your audience, you're going to want to know the basics of SEO to ensure your content is found by the right people. In today's episode, we have our first guest speaker, Erik Huss, a Swedish SEO Specialist and Marketer. Together, we cover the basics of all things SEO to try to get...

Apr 21, 2020•23 min•Season 1Ep. 6

Become a great storyteller

Episode 5: Become a great storyteller Storytelling is a bit of a buzzword in content marketing and copywriting. But it really shouldn't be. It actually is THAT important. Stories can make or break your brand and a good brand story can pull all your content efforts together. It's always worth it to try to tell better stories. We're looking at how to do that in this episode. Learning outcomes: What is storytelling? What is brand storytelling? What are the benefits of great storytelling? What are s...

Apr 19, 2020•24 min•Season 1Ep. 5

Content along the user journey

Episode 4: Crafting content along the user journey A look at the user journey or customer journey and how it affects content. What type of content is required for different touchpoints? How does Awareness, Consideration or Purchase intent affect the content format? Find out in this episode of Content Rookie by Nicole Michaelis. Learning outcomes: Understanding of the marketing/sales funnel Understanding of different stages in the user journey Creating your content buckets Tool: Customer Journey ...

Apr 13, 2020•20 min

Creating authentic content

Episode 3: Creating authentic content Understand how company values affect content output and how to leverage them to create authentic content people truly care about. Authentic content marketing doesn't have to be difficult, but it requires that you stop thinking like a salesman and start thinking like a mentor. Why? Find out in this episode of Content Rookie. Learning outcomes: Understanding what makes content authentic How company/brand values and come together as a foundation for tonality Ho...

Apr 05, 2020•20 min•Season 1Ep. 3

Getting to know your audience

Episode 2: Getting to know your audience Learn how to use the Persona framework to get to know your audience. Who are they, what do they consume and how does that impact the content you create? Knowing your audience (their goals, fears, values, interests) is the foundation for creating relevant content. How would you be able to provide valuable content otherwise? I'll be talking about the Persona framework as a great way to structure your research and to define your audience. Learning outcomes: ...

Mar 25, 2020•24 min•Season 1Ep. 2

What is content marketing?

Episode 1: What is content marketing? An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B). Content marketing means a lot of different things to a lot of people. But really, it's about delivering value your audience cares about. Like in any good relationship. Let's dive in and see how this can look like for different companies and what you should really focus on before you start any content initiatives. Learning outcomes:...

Mar 20, 2020•24 min•Season 1Ep. 1

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