Setting Goals To Drive Business Impact with Jeannie Ruesch, Ninety.io

How can you make sure your marketing goals aren’t just checked boxes but impact drivers for your business?

In this episode, Mike Leonhard, CEO of Compose.ly, sits down with us once again to explore the art of aligning marketing goals with company objectives and creating an impact that resonates across the organization. We’re also joined by Jeannie Ruesch, Head of Content at Ninety.io, to discuss how the Ninety Rocks tool transforms goal-setting by focusing on high-impact priorities that align teams and drive meaningful results. She shares her approach to bridging the language gap in goal-setting frameworks, allowing teams to adopt processes that enhance clarity and foster collaboration across departments. 

If you’re ready to rethink goal-setting and make a lasting impact, you won’t want to miss this conversation.

In this episode, you’ll learn:

• Goal-Setting with Purpose: How to identify goals that align with company vision and produce measurable impact
• Effective Team Alignment: Strategies for bridging communication gaps and setting clear priorities across departments
• Adapting Frameworks for Success: Why the Ninety Rocks tool supports sustainable growth and productivity

Things to listen for:

(0:00) Welcome to the Show

(2:49) The Art and Science of Goal Setting in Marketing

(6:30) Aligning Goals with Company Vision and Driving Measurable Impact

(10:05) Balancing Specificity and Flexibility in Goal Creation

(13:04) Mike’s Perspective on Management and Building Team Trust

(14:35) Meet Ninety.io’s Head of Content: Jeannie Ruesch

(22:15) Why Transparency in Progress Reporting Matters

(26:30) Jeannie’s Role at Ninety and the Rocks Methodology

(30:45) Understanding Customer Language in Content Strategy

(34:49) Bridging Marketing Language with Buyer Needs

(39:30) Educating Buyers through Purpose-Driven Content

(44:49) Collaborating Across the Marketing & Sales Departments

(49:09) Why Prioritizing Customer Trust Matters

(50:20) Friends Matter with our friend Rachel Johnson, Pavilion’s Fractional/Advisor of the Year

Resources:

• Connect with Jeannie Ruesch: https://www.linkedin.com/in/jeannieruesch/
• Learn more about Ninety.io: https://www.ninety.io/
• Connect with Nicole: https://www.linkedin.com/in/nicolemmaclean/ 
• More from Compose.ly: https://compose.ly/content-matters
• Submit Your Own Friend’s Matter Story: https://compose.ly/friends-matter 
• And from this episode, shoutout to our friend, Rachel Johnson, Pavilion’s Fractional/Advisor of the Year: https://www.linkedin.com/in/rachel-m-johnson/ 
• Produced in partnership with Share Your Genius: https://shareyourgenius.com/
• Learn more about our sponsor, Apollo, here: https://bit.ly/4cZwZNq