Agency vs. In-House Content Strategy with Stephanie Yoder, Rebrandly

What happens when a career agency content lead takes their talents in-house?

Stephanie Yoder, Director of Content at Rebrandly, joins the show to unpack her transition from agency life to leading in-house strategy—and why that shift gave her a whole new lens on collaboration, content creation, and career longevity. With two decades in the game, Stephanie brings a rare combination of deep empathy and sharp execution, sharing how solo travel, ghostwriting, and global teams have shaped her approach to content.

In this episode, you’ll learn:

• From Chaos to Clarity: How to work with stakeholders without diluting your message
• AI with Integrity: The guidelines that keep automation from sabotaging content quality
• Empathy as a Differentiator: Writing for marketers without losing authenticity

Things to listen for:
(00:00) Welcome to the show
(01:09) Stephanie's journey into content marketing
(04:07) Transition from agency to in-house
(05:14) Challenges of content marketing
(13:40) Empathy in content marketing
(17:44) AI and content strategy
(27:18) Aligning organizational goals

Resources:
Connect with Stephanie: https://www.linkedin.com/in/stephanie-yoder/
Learn more about Rebrandly: https://www.rebrandly.com 
Connect with Nicole: https://linkedin.com/in/nicolemmaclean/ 
More from Compose.ly: https://compose.ly/content-matters
Produced in partnership with Share Your Genius: https://shareyourgenius.com/
Learn more about our sponsor, Apollo, here: https://apollo.io