Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs - podcast cover

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.                                                                          


This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help  B2B professionals, consultants, and entrepreneurs grow their business.

                      

ABOUT


As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.                         


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Episodes

104 - How to Make ChatGPT Content Sound Like a Human (You)

Send us a text Even if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear, real, and true to you. In this solo episode, I break down my favorite tricks for guiding AI, adding your voice, and proofreading like a pro so your content actually connects. TOP TAKEAWAYS 🔹 Feed ChatGPT examples of your real writing 🔹Break up long, run-on sentences 🔹 Write how you talk — skip s...

Jul 17, 20257 min

103 - How to Create Scroll Stopping Carousels for LinkedIn

Send us a text Carousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design. In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal. I also shares practical design tips to enhance readability and engagement, ultimately encouraging content creators to adopt the lateral format for b...

Jul 10, 20257 minSeason 3Ep. 103

102 - Must Have Recording Gear For Content Creators (Desktop and Phone)

Send us a text Many people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio before investing in expensive gear. I was delighted to have Christopher Johnson, event producer and radio personality, join me to share some tips on purchasing recording equipment. He encouraged listeners to buy what fits their current needs and learn as they grow. Fun and experimentation should guide th...

Jul 03, 202531 min

101 - How You Can Create 10 Videos In A Day (Without The Stress)

Send us a text Creating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress and burnout. By using simple tools like Post-it notes and a whiteboard, I'm able to capture and organize my ideas, making batch recording days a breeze. TOP TAKEAWAYS 🔹You don't need a production team or fancy studio to create videos. 🔹 A flexible content creation planner can reduce stress. 🔹 Batch...

Jul 01, 20257 minSeason 3Ep. 101

100 - How To Keep Posting Video (Even When Life Get In The Way)

Send us a text Hey, I published 100 episodes!!! In this episode, I’m sharing a recent setback that led to a mindset shift and a new way of seeing content creation. It’s not about doing more. It’s about seeing differently. Even when you’re sick, sidelined, or just out of steam. This episode walks through the five-part framework that helped me keep showing up with purpose (and sanity), even when creating content the “usual way” wasn’t an option. Inside This Episode: 🔹 What a health setback taught...

Jun 25, 20258 minSeason 3Ep. 100

099 - Stop Overthinking Your Short Videos: Here’s What Actually Matters

Send us a text If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do. In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teach others, and if you even have anything new to say. 10 Top Takeaways 🔹Your audience doesn't care about your appearance. 🔹Focus on delivering relevan...

Apr 30, 20256 minSeason 3Ep. 99

098 - 10 Game-Changing ChatGPT Prompts To Get You Better Results

Send us a text If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work. In this solo episode, I share 10 practical ways to prompt ChatGPT, and other prompt-driven AI platforms, so it feels more like a strategic assistant and less like a cringey salesperson. Whe...

Apr 23, 20258 minSeason 3Ep. 98

097 - Expand Your Audience By Translating Your Book Into Another Language (Here’s How One Author Did It)

Send us a text Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book. I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experience translating her book into Spanish. And the surprising effort that went into making it accessible a...

Apr 08, 202528 minSeason 3Ep. 97

096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020

Send us a text If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts. In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory. Some of the things I highlighted 🔹 Start with a clear format and platform. Audio-only or ...

Apr 04, 202513 minSeason 3Ep. 96

095 - How To Build (And Monetize) Your YouTube Channel

Send us a text If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content. I was delighted to have Vickie O'Neil, YouTube Expert, join me to discuss building and monetizing a YouTube channel, especially for women over 40. She shared real strategies, examples, and encour...

Apr 01, 202530 minSeason 3Ep. 95

094 - Unleashing the Power of LinkedIn: Overcoming Misconceptions and Building Relationships

Send us a text LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth. I was delighted to be joined by Beth Granger, LinkedIn trainer, consultant, and speaker, Beth Granger Consulting, to discuss smart, practical ways to stand out, build trust, and start bet...

Mar 25, 202526 minSeason 3Ep. 94

093 - 10.5 Mistakes That Are Tanking Your Video Engagement (And How To Fix Them)

Send us a text Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them. In this solo episode, I share practical tips to make your videos more effective. Some of the things I highlighted: 🔹 Start with a hook – Grab attention immediately instead of introducing yourself first. 🔹 Edit out dead space – Remove long pauses and filler words to keep the ...

Mar 20, 202514 minSeason 3Ep. 93

092 - Struggling With Burnout? Be "Intelligently Lazy" By Strategically Saying No

Send us a text Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners. She broke down how trying to be everywhere at once leads to exhaustion, and why focusing on just a couple of key platforms can deliver better results without overwhelming you. Topics included 🔹 Burnout ...

Mar 18, 202530 minSeason 3Ep. 92

091 - Dress To Be Seen As The Expert You Are (Tips From A Top Image Consultant)

Send us a text Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated. And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are. I was excited to have Scarlett De Bease, President of Scarlett Image , join me for this conversation. Scarlett shared practical tips on how consultants and entrepreneurs can dress with confidence, shop your own closet, and make sure your ...

Mar 11, 202530 minSeason 3Ep. 91

090 - Stop Spending Hours Creating Social Media Videos (Easy 5-Step Process)

Send us a text Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way! In this solo episode, I share a simple five-step process to help you record, edit, and post videos faster—without the stress. If you've ever spent two hours recording a two-minute video, this episode is for you! These steps will save you time ...

Mar 06, 20259 minSeason 3Ep. 90

089 - 10 Ways To Never Run Out Of Content Ideas (So You Can Post Consistently)

Send us a text If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time. So In this solo episode, I share 10 simple strategies to help busy coaches, consultants, and entrepreneurs create content with ease—whether you're struggling with what to post, overthinking your ideas, or running out of inspiration. These practical content creation tips will help you ...

Mar 04, 202512 minSeason 3Ep. 89

088 - 7 Content Repurposing Strategies For Busy Consultants, Entrepreneurs, and Business Owners

Send us a text Creating content takes time and if you're only using it once, you're working harder than you need to. In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch. From turning videos into podcasts to transforming text posts into visuals, these strategies are designed to help busy consultants and entrepreneurs work smarter, not harder, with their content marketing Some of the things I highlighted: 🔹 Re...

Feb 27, 202510 minSeason 3Ep. 88

087 - Essential LinkedIn Strategies For Content Creators (You Don't Want To Miss This)

Send us a text If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller , a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. We dive into the key differences between LinkedIn and other social platforms , how to develop a content strategy that actually works , and simple ways to start showing up—ev...

Feb 19, 202534 minSeason 3Ep. 87

086 - Essential (Mostly Inexpensive) Tools For Social Media Videos: Lavs, Tripods, and Lighting

Send us a text Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank Some of the things I highlighted: 🔹 Stability matters – A good tripod or phone mount keeps your video looking professional and smooth, one of my favs is the SMALLRIG 🔹 Audio is key – Wireless lav mics like the Hollyland Lark make a huge difference in sound quality ...

Feb 13, 20259 minSeason 3Ep. 86

085 - Podcasting and Livestreaming Tips and Techniques in 2025: Stand Out, Repurpose, and Grow Your Audienc (Part2)

Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where...

Feb 11, 202525 min

084 - Conquer Your Camera Anxiety Now: 5 Proven Strategies!

Send us a text If you're uncomfortable being on camera, I get it; I've been there too. In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. Some of the things I highlighted: 🔹Many people feel uncomfortable on camera, which can hinder video creation. 🔹Lazy videos allow for content creation without being the focus. 🔹Power poses can significantly boost confidence before recording. 🔹Suspension of disbelief helps in feeling comfortabl...

Feb 06, 202513 minSeason 3Ep. 84

083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1)

Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where...

Feb 04, 202531 minSeason 3Ep. 83

082 - Boost Your Podcast Downloads With This Recording Strategy (Not Just for Podcasters)

Send us a text If you're like me, you're always looking for ways to save time. Try this podcast recording strategy. In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL. 🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll be using them across platforms. 🔹Using Riverside for content creation – Recording, clipping, and repurposing podcast episodes more efficiently. 🔹 A...

Jan 30, 202511 minSeason 3Ep. 82

081 - Simple Strategies To Become A Healthier You Now

Send us a text Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office. So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025. Topics included: 🔹How to get started on a healthier lifestyle (Hint: begin with small steps so you're not overwhelmed) 🔹The secret to getting and staying motivated. (The source of motivation isn't what you think...

Jan 28, 202531 minSeason 3Ep. 81

080 - Short Form Video Hacks (Save Time, And Frustration Creating Your Videos)

Send us a text Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation. In this solo episode, I share: 🔹Recording on your smartphone, most of the tools you need are already at your fingertips 🔹Why using scripts or notes can prevent spending 2 hours to make a 2-minute video 🔹How to streamline the editing process by recording sh...

Jan 23, 202511 minSeason 3Ep. 80

079 - Self-Publishing Your First Book: Tips For New Authors

Send us a text It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors. Topics included: 🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market) 🔹The pros and cons of purchasing your own ISBN (International Standard Book Number) number rather than using a free one from a publisher (like Amazon) 🔹How ...

Jan 21, 202533 minSeason 3Ep. 79

078 - Making Sense of LinkedIn's New Audio Events: A Step-by-Step Guide for Hosts and Guests

Send us a text In December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream. In this solo episode, I share: 🔹Pros of the new audio event format (like having recordings) 🔹Scheduling and hosting your Audio events (it's not hard) 🔹How to join from the audience (some "guest" guidelines) And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learnin...

Jan 16, 202512 minSeason 3Ep. 78

077 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 2)

Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. ➡️ Our friend Kevin D. Turner, LinkedIn Brand Strategist and Trainer, joined us for part of this portion of our Audio Event Our discussion focused on Naughty and Nice On LinkedIn, topics ...

Jan 14, 202530 minSeason 3Ep. 77

076 - How To Avoid Music Copyright Issues Now (Tips For Content Creators)

Send us a text If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either. In this solo episode, I share: 🔹How not to get flagged (platforms are different) 🔹What copyright infringement may mean 🔹Where I get my royalty-free music (and why) And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep lear...

Jan 09, 202513 minSeason 3Ep. 76

075 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 1)

Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. Our discussion focused on Naughty and Nice On LinkedIn, topics included: 🔹Using the new LinkedIn Audio event format 🔹Difference between prior and current Audio event formats 🔹Increase ...

Jan 07, 202524 minSeason 3Ep. 75
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