It doesn't matter what industry you're in. You can be an authentic and funny human in your content in a way that makes you money. And that's what this episode is all about.
Here's the thing about interviewing subject matter experts -- it's not as easy as it sounds.
This week, I had the distinct pleasure of having Head of Content & Marketing Manager Kali Greff and Manager of Operations Alexa Baray of Verblio (formerly Blog Mutt) on the Content Lab to talk about one of the most unpopular content marketing tasks in existence -- creating outlines.
Creating a piece of content at this scale is hard enough, but doing so with a partner instead of flying solo is another matter entirely.
“This is really great. But also anyone could have written it. I need more of you in it.”
If the duplicate content penalty isn't real, why do so many of us think it is? And how should we be thinking about duplicating content across our content pillars, geo-targeted landing pages, and more? Don't panic. Franco is here to help make sense of all of this.
Instead of the usual running list of things I'm thinking about this month, April has left me only with one question in my mind -- how do we handle those moments when we let ourselves down as content creators?
If you're a digital marketer who is still trying to wrap your head around copywriting for Google Ads in the new age of inbound, buckle in. This pod is for you.
We want to be thought leaders. But how do we get to those necessary moments of vulnerability in our content and ground them well enough in a productive foundation to make those stories valuable for others? And what are the rewards that come from being willing to get yourself to that place in your content?
How do we bridge the divide between inbound and content marketing best practices and the limitations inherent to our realities as marketers? I've invited Scripted CEO Doug Breaker to talk through this meaty issue on this week's episode of Content Lab.
I'm taking a break from chatting with others to share with you all what’s inspiring me, any major content milestones from the past month, and what I’m going to be focusing on in the month to come.
We talk about link-building, guest blogging, and my puppy's flatulence. That's really all you need to know.
I have a wonderful conversation for you this week between myself and IMPACT Content Marketing Consultant Kevin Phillips, who you may remember from one of the first episodes of the Content Lab podcast!
"The biggest mistake brands make when making the shift to publishing is to think in terms of “campaigns.” Being a brand publisher doesn’t mean you create an e-book. And it’s certainly NOT about making “viral videos.” It’s really a cultural shift away from the “campaign brain” and towards continuous content development, curation and distribution of content that results in conversations, community and ultimately conversion."
This may not seem like a big deal, but it blew my mind that Will Murphy had developed a piece of technology in MessagePath that tackles one of the biggest challenges marketers face -- so many of us know what to say, but we get tripped up by tone and context, or the how of what we're saying
Is video set to take over and replace written content, or is there a future where the written word and video can live together in harmony? And how the heck does someone with a ton of fear, but no equipment or experience, get started creating video for their own marketing and sales purposes?
For the vast majority of the past month, I've lived in a holiday-induced haze of drifting between eating pie and feeling shame about eating said pie while lifting at the gym. So, I am ready to shake off the cobwebs. The best part about a new year is that it's a new beginning, clichéd as that may sound. I'm a big fan of fresh starts, so I want to spend this episode sharing with you what's on my mind for the coming year. Both with content creation, and for the Content Lab.
Why is data so important? And when we say "data" in the context of content marketing, what do we mean?
Happy Thanksgiving, Content Nerds!
Why is empathy so important in creating helpful inbound content? Marc Amigone of IMPACT joins me this week to explain.
There's no one single example of the most perfect and beautiful piece of helpful inbound content in existence that I can point to. However, I can tell you what you should be doing in every single piece of content you create, so you can rest easy knowing you’re being as helpful as possible.
What's the good, the bad, and the ugly of what it takes to create a piece of pillar content? Carina spills it all.
This is a must-listen episode. It's that simple. It's the foundation of content creation.
What is neuromarketing, and why does it matter? What does it mean to tap into "feelgood" chemicals while copywriting, and how do you avoid crossing over into the "feelbad" realm?
What does it mean to be conversational in email, and is it so drastically different than what many of us were doing before in newsletters?
According to Meghan Keaney Anderson, VP of Marketing for HubSpot, the internet has changed -- but what does that mean for those of us who care about content? Are our jobs in jeopardy? Does the quality of our content even matter anymore? How will Facebook, Google, and Amazon shape our strategies?
The One Thing & Weekly Awesome will return next week. This week, it's just sweet, sweet interview goodness with Jessie-Lee Nichols of IMPACT.
SEO is not the enemy of content. If you think that, you’re shooting yourself in the foot. Trust me, I know from experience.
“But I’m not a good writer.” If you’ve ever said that to someone -- or even just to yourself, as you stared hopelessly at a blank document your computer screen -- this episode is for you.
I invited Melanie Spring, a dear friend, as well as a brand strategist and speaker coach, to join me on this week's episode to unpack what brand storytelling really is, why it matters, and how to do it well. Whether you're a big brand or just a person who wants to share their message with the world, this episode is for you.
